Market Research Handbook
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32
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Published By John Wiley & Sons, Inc.

9781119208044, 9780470517680
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Developing a Company Strategy

2015 ◽  
pp. 129-148
Author(s):  
Gerard Loosschilder ◽  
Maarten Schellekens
Keyword(s):  
Company Strategy ◽  
A Company

Refining Market Propositions

2015 ◽  
pp. 169-197 ◽  
Author(s):  
Nigel Hollis ◽  
Dominic Twose

Mystery Shopping

2015 ◽  
pp. 333-346 ◽  
Author(s):  
Helen Turner
Keyword(s):  
Mystery Shopping

scholarly journals The Research Brief

2015 ◽  
pp. 499-523
Author(s):  
C. Frederic John

Online Market Research

2015 ◽  
pp. 401-419
Author(s):  
Pete Comley
Keyword(s):  
Market Research

Customer Satisfaction

2015 ◽  
pp. 347-363
Author(s):  
Laurent Florès
Keyword(s):  
Customer Satisfaction

scholarly journals Statistics and Significance Testing

2015 ◽  
pp. 525-569
Author(s):  
Paul Harris ◽  
Ken Baker
Keyword(s):  
Significance Testing

Opinion Polling

2015 ◽  
pp. 311-317
Author(s):  
Kathleen A. Frankovic
Keyword(s):  
Opinion Polling
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