Business-to-Business Marketing
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Conclusion

2021 ◽  
pp. 269-274
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji

The Marketing Mix in the Business-to-Business Market

2021 ◽  
pp. 57-72
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji
Keyword(s):  
Marketing Mix ◽  
Business Market ◽  
Business To Business

Strategic Alliance Relationships and Performance in the Business-to-Business Market

2021 ◽  
pp. 183-191
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji
Keyword(s):  
Strategic Alliance ◽  
Business Market ◽  
And Performance ◽  
Business To Business

Managing Business with Governments, Institutions and Non-business Actors

2021 ◽  
pp. 159-179
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji

Business-to-Business Sourcing and Outsourcing

2021 ◽  
pp. 119-133
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji
Keyword(s):  
Business To Business

Strategy in the Business-to-Business Market

2021 ◽  
pp. 31-53
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji
Keyword(s):  
Business Market ◽  
Business To Business

Selling to Business Buyers

2021 ◽  
pp. 73-87
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji

Emerging Issues in Business-to-Business Marketing

2021 ◽  
pp. 261-268
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji
Keyword(s):  
Emerging Issues ◽  
Business To Business

Buyer–Seller Relationship in Business-to-Business (B2B) Marketing in the African Context

2021 ◽  
pp. 193-216
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji
Keyword(s):  
B2b Marketing ◽  
African Context ◽  
Business To Business ◽  
Seller Relationship

The Business-to-Business Market

2021 ◽  
pp. 3-29
Author(s):  
Richard Afriyie Owusu ◽  
Robert Ebo Hinson ◽  
Ogechi Adeola ◽  
Nnamdi Oguji
Keyword(s):  
Business Market ◽  
Business To Business
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