Handbook of Research in International Marketing, Second Edition
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Published By Edward Elgar Publishing

9781849806121

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Promoting Products from Developing Countries: Roles of Brand Name and Spokesperson

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00009 ◽

2013 ◽

Author(s):

Yeqing Bao ◽

Shi Zhang ◽

James T. Simpson

Keyword(s):

Developing Countries ◽

Brand Name

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Resource-Advantage Theory: Insights for Global Marketing Strategy Research

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00015 ◽

2013 ◽

Cited By ~ 1

Author(s):

David A. Griffith ◽

ChangSeob Yeo

Keyword(s):

Marketing Strategy ◽

Strategy Research ◽

Global Marketing ◽

Resource Advantage Theory ◽

Global Marketing Strategy ◽

Resource Advantage

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The Internationalization Process Revisited: Institutionalization, Exploitation and Exploration

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00014 ◽

2013 ◽

Cited By ~ 1

Author(s):

Pieter Pauwels ◽

Paul Matthyssens

Keyword(s):

Internationalization Process ◽

Exploitation And Exploration

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Conjectures on Innovation Drivers in an Emerging Market: India

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00013 ◽

2013 ◽

Cited By ~ 3

Author(s):

Rajan Varadarajan

Keyword(s):

Emerging Market

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Managerial Determinants of Export Performance: Direct and Moderating Effects

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00020 ◽

2013 ◽

Author(s):

Carlos M.P. Sousa ◽

Emilio Ruzo

Keyword(s):

Export Performance ◽

Moderating Effects

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Integrated Strategies for the Base of the Pyramid

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00026 ◽

2013 ◽

Author(s):

Ravi Sarathy

Keyword(s):

Base Of The Pyramid ◽

Integrated Strategies

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The Limits of Global Branding: The Emerging Market Challenge

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00007 ◽

2013 ◽

Author(s):

Susan P. Douglas ◽

C. Samuel Craig

Keyword(s):

Emerging Market ◽

Global Branding

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Relevance and Rigor in International Marketing Research: Developments in Product and Brand Origin Line of Inquiry

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00010 ◽

2013 ◽

Cited By ~ 4

Author(s):

Saeed Samiee ◽

Leonidas C. Leonidou

Keyword(s):

International Marketing ◽

Marketing Research

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The Promises of Global Branding: Market Shares in Major Countries 2000–2009

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00008 ◽

2013 ◽

Author(s):

Johny K. Johansson

Keyword(s):

Global Branding ◽

Market Shares

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Theory of the Global Consumer

Handbook of Research in International Marketing, Second Edition ◽

10.4337/9781849806121.00024 ◽

2013 ◽

Author(s):

Stanford A. Westjohn ◽

Peter Magnusson

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Handbook of Research in International Marketing, Second EditionLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Edward Elgar Publishing

Promoting Products from Developing Countries: Roles of Brand Name and Spokesperson

Resource-Advantage Theory: Insights for Global Marketing Strategy Research

The Internationalization Process Revisited: Institutionalization, Exploitation and Exploration

Conjectures on Innovation Drivers in an Emerging Market: India

Managerial Determinants of Export Performance: Direct and Moderating Effects

Integrated Strategies for the Base of the Pyramid

The Limits of Global Branding: The Emerging Market Challenge

Relevance and Rigor in International Marketing Research: Developments in Product and Brand Origin Line of Inquiry

The Promises of Global Branding: Market Shares in Major Countries 2000–2009

Theory of the Global Consumer

Handbook of Research in International Marketing, Second Edition
Latest Publications