European Advertising Academy - Advances in Advertising Research X
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Published By Springer Fachmedien Wiesbaden

9783658248772, 9783658248789

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Are Your Products Arranged in a Good Shape? The Effect of Entitativity on the Attitudes toward Family Brands

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_13 ◽

2019 ◽

pp. 163-176

Author(s):

Tanja Steinhart ◽

Heribert Gierl

Keyword(s):

Good Shape

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Are Incomplete Advertisements More Effective? A Test of the Generation Effect and the Ambiguity Effect

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_8 ◽

2019 ◽

pp. 93-106

Author(s):

Antonia Kraus ◽

Heribert Gierl

Keyword(s):

Generation Effect ◽

Ambiguity Effect

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TV Advertising Reach: Model for Effective Scheduling

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_17 ◽

2019 ◽

pp. 215-228

Author(s):

Vladislav Bína ◽

Daria Gunina ◽

Tomáš Kincl

Keyword(s):

Tv Advertising

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The Impact of Capitalization on Advertising Headline Readability

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_7 ◽

2019 ◽

pp. 81-91

Author(s):

Tobias Langner ◽

Tobias Klinke ◽

Nader Fadl ◽

Malte Christ

Keyword(s):

The Impact

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The Effects of Abstract vs. Concrete Mindsets on the Persuasiveness of Online Reviews: A Construal Level Perspective

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_4 ◽

2019 ◽

pp. 43-52 ◽

Cited By ~ 1

Author(s):

Xijia Hu ◽

Stephan Winter

Keyword(s):

Online Reviews ◽

Construal Level

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Influencer Marketing and its Impact on the Advertised Brand

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_3 ◽

2019 ◽

pp. 29-41 ◽

Cited By ~ 1

Author(s):

Jana Tabellion ◽

Franz-Rudolf Esch

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Patient Satisfaction with the Primary Care Physician and Usage of Physician Rating Websites: How Do They Relate to Each Other?

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_2 ◽

2019 ◽

pp. 15-28

Author(s):

Sonja Bidmon

Keyword(s):

Primary Care ◽

Patient Satisfaction ◽

Primary Care Physician ◽

Care Physician ◽

Physician Rating

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European Destination Managers’ Ambivalence Towards the Use of Shocking Advertising

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_16 ◽

2019 ◽

pp. 205-214 ◽

Cited By ~ 1

Author(s):

Augusta Ifeanyichukwu Evans ◽

Giuseppe Emanuele Adamo ◽

Barbara Czarnecka

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Deception by Endorsers. An Empirical Analysis of Deceptive Claims in Advertising

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_15 ◽

2019 ◽

pp. 191-204

Author(s):

Clara Muela-Molina ◽

Salvador Perelló-Oliver ◽

M. Victoria Campos-Zabala ◽

Alfonso de la Quintana-García

Keyword(s):

Empirical Analysis

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Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes

European Advertising Academy - Advances in Advertising Research X ◽

10.1007/978-3-658-24878-9_11 ◽

2019 ◽

pp. 133-146

Author(s):

Loes Janssen ◽

Marieke L. Fransen

Keyword(s):

Policy Effects

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European Advertising Academy - Advances in Advertising Research XLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer Fachmedien Wiesbaden

Are Your Products Arranged in a Good Shape? The Effect of Entitativity on the Attitudes toward Family Brands

Are Incomplete Advertisements More Effective? A Test of the Generation Effect and the Ambiguity Effect

TV Advertising Reach: Model for Effective Scheduling

The Impact of Capitalization on Advertising Headline Readability

The Effects of Abstract vs. Concrete Mindsets on the Persuasiveness of Online Reviews: A Construal Level Perspective

Influencer Marketing and its Impact on the Advertised Brand

Patient Satisfaction with the Primary Care Physician and Usage of Physician Rating Websites: How Do They Relate to Each Other?

European Destination Managers’ Ambivalence Towards the Use of Shocking Advertising

Deception by Endorsers. An Empirical Analysis of Deceptive Claims in Advertising

Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes

European Advertising Academy - Advances in Advertising Research X
Latest Publications