Handbook Event Market China
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Published By De Gruyter

9783110366778

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A City Brand Personality Model for international event marketing: An empirical research across multiple cultures

Handbook Event Market China ◽

10.1515/9783110366778-023 ◽

2015 ◽

pp. 291-302

Keyword(s):

Empirical Research ◽

Brand Personality ◽

City Brand ◽

Event Marketing ◽

Multiple Cultures ◽

International Event

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Learning style of Chinese event management students

Handbook Event Market China ◽

10.1515/9783110366778-028 ◽

2015 ◽

pp. 361-384

Keyword(s):

Learning Style ◽

Event Management ◽

Management Students

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The evolution of the Chinese events market – An agency perspective

Handbook Event Market China ◽

10.1515/9783110366778-022 ◽

2015 ◽

pp. 277-290

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Why China needs more Professional Congress Organisers (PCOs)

Handbook Event Market China ◽

10.1515/9783110366778-020 ◽

2015 ◽

pp. 257-266

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Externalities, market potential and tourism development: Empirical evidence from China

Handbook Event Market China ◽

10.1515/9783110366778-009 ◽

2015 ◽

pp. 91-108

Keyword(s):

Empirical Evidence ◽

Tourism Development ◽

Market Potential

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Lecturing key competencies in China and the challenge of transnational education

Handbook Event Market China ◽

10.1515/9783110366778-029 ◽

2015 ◽

pp. 385-398

Keyword(s):

Transnational Education ◽

Key Competencies

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The event industry and its human resources: A view based on the characteristics of the industry

Handbook Event Market China ◽

10.1515/9783110366778-025 ◽

2015 ◽

pp. 323-332

Keyword(s):

Human Resources

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Preface

Handbook Event Market China ◽

10.1515/9783110366778-001 ◽

2015 ◽

pp. VII-VIII

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Handbook Event Market China ◽

10.1515/9783110366778-toc ◽

2015 ◽

pp. V-VI

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China outbound: How China will affect the international meetings industry

Handbook Event Market China ◽

10.1515/9783110366778-013 ◽

2015 ◽

pp. 155-178

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Handbook Event Market China
Latest Publications

TOTAL DOCUMENTS

H-INDEX

Published By De Gruyter

A City Brand Personality Model for international event marketing: An empirical research across multiple cultures

Learning style of Chinese event management students

The evolution of the Chinese events market – An agency perspective

Why China needs more Professional Congress Organisers (PCOs)

Externalities, market potential and tourism development: Empirical evidence from China

Lecturing key competencies in China and the challenge of transnational education

The event industry and its human resources: A view based on the characteristics of the industry

Preface

Table of Contents

China outbound: How China will affect the international meetings industry

Export Citation Format

Handbook Event Market ChinaLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By De Gruyter

A City Brand Personality Model for international event marketing: An empirical research across multiple cultures

Learning style of Chinese event management students

The evolution of the Chinese events market – An agency perspective

Why China needs more Professional Congress Organisers (PCOs)

Externalities, market potential and tourism development: Empirical evidence from China

Lecturing key competencies in China and the challenge of transnational education

The event industry and its human resources: A view based on the characteristics of the industry

Preface

Table of Contents

China outbound: How China will affect the international meetings industry

Handbook Event Market China
Latest Publications