Quantitative Modelling in Marketing and Management
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Published By WORLD SCIENTIFIC

9789814407717, 9789814407724

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

PROMETHEE: TECHNICAL DETAILS AND DEVELOPMENTS, AND ITS ROLE IN PERFORMANCE MANAGEMENT

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_0019 ◽

2012 ◽

pp. 449-467

Author(s):

Malcolm J. Beynon ◽

Harry Barton

Keyword(s):

Performance Management ◽

Technical Details

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LOGICAL DISCRIMINANT MODELS

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_0008 ◽

2012 ◽

pp. 223-253

Author(s):

Margarida G. M. S. Cardoso

Keyword(s):

Discriminant Models

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STATISTICAL MODEL SELECTION

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_0005 ◽

2012 ◽

pp. 91-113

Author(s):

Graeme D Hutcheson

Keyword(s):

Model Selection ◽

Statistical Model ◽

Statistical Model Selection

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ARTIFICIAL NEURAL NETWORKS AND STRUCTURAL EQUATION MODELLING: AN EMPIRICAL COMPARISON TO EVALUATE BUSINESS CUSTOMER LOYALTY

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_0006 ◽

2012 ◽

pp. 117-149

Author(s):

Arnaldo Coelho ◽

Luiz Moutinho ◽

Graeme D Hutcheson ◽

Maria Manuela Santos Silva

Keyword(s):

Neural Networks ◽

Artificial Neural Networks ◽

Customer Loyalty ◽

Structural Equation Modelling ◽

Structural Equation ◽

Empirical Comparison ◽

Equation Modelling ◽

Artificial Neural

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ASSESSING THE PERCEPTION OF SUPERSTITIOUS NUMBERS AND ITS EFFECT ON PURCHASING INTENTIONS

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_0015 ◽

2012 ◽

pp. 379-390

Author(s):

Dina-Fu Chang ◽

Yi-Sheng Jiang

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THE APPLICATION OF NN TO MANAGEMENT PROBLEMS

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_0007 ◽

2012 ◽

pp. 151-222

Author(s):

Arnaldo Coelho ◽

Luiz Moutinho ◽

Graeme D Hutcheson ◽

Maria Manuela Santos Silva

Keyword(s):

Management Problems

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DEA — DATA ENVELOPMENT ANALYSIS: MODELS, METHODS AND APPLICATIONS

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_0004 ◽

2012 ◽

pp. 79-89

Author(s):

Alex Manzoni ◽

Sardar M.N. Islam

Keyword(s):

Data Envelopment Analysis ◽

Data Envelopment ◽

Analysis Models

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A REVIEW OF THE MAJOR MULTIDIMENSIONAL SCALING MODELS FOR THE ANALYSIS OF PREFERENCE/DOMINANCE DATA IN MARKETING

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_0001 ◽

2012 ◽

pp. 3-25

Author(s):

Wayne S. DeSarbo ◽

Sunghoon Kim

Keyword(s):

Multidimensional Scaling ◽

Scaling Models

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QUALITATIVE COMPARISON ANALYSIS: AN EXAMPLE ANALYSIS OF CLINICAL DIRECTORATES AND RESOURCE MANAGEMENT

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_0016 ◽

2012 ◽

pp. 391-404

Author(s):

Malcolm J. Beynon ◽

Aoife McDermott ◽

Mary A. Keating

Keyword(s):

Resource Management ◽

Comparison Analysis ◽

Qualitative Comparison ◽

Clinical Directorates

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FRONT MATTER

Quantitative Modelling in Marketing and Management ◽

10.1142/9789814407724_fmatter ◽

2012 ◽

pp. i-xxvi

Author(s):

Luiz Moutinho ◽

Kun-Huang Huarng

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Quantitative Modelling in Marketing and ManagementLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By WORLD SCIENTIFIC

PROMETHEE: TECHNICAL DETAILS AND DEVELOPMENTS, AND ITS ROLE IN PERFORMANCE MANAGEMENT

LOGICAL DISCRIMINANT MODELS

STATISTICAL MODEL SELECTION

ARTIFICIAL NEURAL NETWORKS AND STRUCTURAL EQUATION MODELLING: AN EMPIRICAL COMPARISON TO EVALUATE BUSINESS CUSTOMER LOYALTY

ASSESSING THE PERCEPTION OF SUPERSTITIOUS NUMBERS AND ITS EFFECT ON PURCHASING INTENTIONS

THE APPLICATION OF NN TO MANAGEMENT PROBLEMS

DEA — DATA ENVELOPMENT ANALYSIS: MODELS, METHODS AND APPLICATIONS

A REVIEW OF THE MAJOR MULTIDIMENSIONAL SCALING MODELS FOR THE ANALYSIS OF PREFERENCE/DOMINANCE DATA IN MARKETING

QUALITATIVE COMPARISON ANALYSIS: AN EXAMPLE ANALYSIS OF CLINICAL DIRECTORATES AND RESOURCE MANAGEMENT

FRONT MATTER

Quantitative Modelling in Marketing and Management
Latest Publications