Luxury the Chinese Way
Latest Publications

TOTAL DOCUMENTS

14

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Palgrave Macmillan UK

9781349711239, 9781137537751

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Digital Innovation and Its Key Role in Chinese Luxury Consumption

Luxury the Chinese Way ◽

10.1057/9781137537751_8 ◽

2016 ◽

pp. 86-97

Author(s):

Serena Rovai

Keyword(s):

Digital Innovation ◽

Luxury Consumption

Download Full-text

The Chinese Aesthetic and the New Creative Movement from East to West

Luxury the Chinese Way ◽

10.1057/9781137537751_5 ◽

2016 ◽

pp. 49-59

Author(s):

Serena Rovai

Keyword(s):

Creative Movement

Download Full-text

Conclusion

Luxury the Chinese Way ◽

10.1057/9781137537751_14 ◽

2016 ◽

pp. 156-166

Author(s):

Serena Rovai

Download Full-text

The Impact of Geographical Expansion and New Urban Dynamics on Client Segmentation

Luxury the Chinese Way ◽

10.1057/9781137537751_6 ◽

2016 ◽

pp. 63-73

Author(s):

Serena Rovai

Keyword(s):

Urban Dynamics ◽

Geographical Expansion ◽

The Impact

Download Full-text

Chinese Luxury Brands: The New Creative Phase and Identity in the Local Market

Luxury the Chinese Way ◽

10.1057/9781137537751_12 ◽

2016 ◽

pp. 134-144 ◽

Cited By ~ 1

Author(s):

Serena Rovai

Keyword(s):

Local Market ◽

Luxury Brands

Download Full-text

The Identity of International Luxury Brands

Luxury the Chinese Way ◽

10.1057/9781137537751_11 ◽

2016 ◽

pp. 123-133

Author(s):

Serena Rovai

Keyword(s):

Luxury Brands

Download Full-text

The Birth of Luxury in China and Trends since Imperial Times

Luxury the Chinese Way ◽

10.1057/9781137537751_2 ◽

2016 ◽

pp. 15-25

Author(s):

Serena Rovai

Download Full-text

“Chineseness” in Luxury: Future Challenges and Perspectives

Luxury the Chinese Way ◽

10.1057/9781137537751_13 ◽

2016 ◽

pp. 145-155

Author(s):

Serena Rovai

Keyword(s):

Future Challenges

Download Full-text

Luxury Tourism: The New Shopping Perspective

Luxury the Chinese Way ◽

10.1057/9781137537751_10 ◽

2016 ◽

pp. 113-122

Author(s):

Serena Rovai

Download Full-text

The Chinese Luxury Client: Current Profile and New Attitudes

Luxury the Chinese Way ◽

10.1057/9781137537751_9 ◽

2016 ◽

pp. 98-110

Author(s):

Serena Rovai

Keyword(s):

Current Profile

Download Full-text