Ethnic Marketing
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Published By Routledge

9781315454894
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Ethnic Minority Business Growth, Demise and Failure

2018 ◽  
pp. 156-188
Author(s):  
Guilherme D. Pires ◽  
John Stanton
Keyword(s):  
Ethnic Minority ◽  
Minority Business ◽  
Business Growth

Perspectives on Ethnic Loyalty

2018 ◽  
pp. 92-108
Author(s):  
Guilherme D. Pires ◽  
John Stanton

Understanding Ethnic Entrepreneurship

2018 ◽  
pp. 122-155
Author(s):  
Guilherme D. Pires ◽  
John Stanton
Keyword(s):  
Ethnic Entrepreneurship

Product, Price, Place, Physical Evidence and Process

2018 ◽  
pp. 236-258
Author(s):  
Guilherme D. Pires ◽  
John Stanton
Keyword(s):  
Product Price ◽  
Physical Evidence

People, Ethics and Social Responsibility

2018 ◽  
pp. 284-321
Author(s):  
Guilherme D. Pires ◽  
John Stanton
Keyword(s):  
Social Responsibility

Articulating Ethnic Marketing With Ethnic Entrepreneurship

2018 ◽  
pp. 109-121
Author(s):  
Guilherme D. Pires ◽  
John Stanton
Keyword(s):  
Ethnic Marketing ◽  
Ethnic Entrepreneurship

Ethnicity, Ethnic Groups and Ethnic Identity

2018 ◽  
pp. 27-45
Author(s):  
Guilherme D. Pires ◽  
John Stanton
Keyword(s):  
Ethnic Identity ◽  
Ethnic Groups
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