A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management
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Published By Springer Vienna

9783709171912, 9783709105498

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Data

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_2 ◽

2000 ◽

pp. 15-17

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

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Formation and characterization of market segments

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_13 ◽

2000 ◽

pp. 113-120

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

Keyword(s):

Market Segments

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Characterization of perceptual classes

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_12 ◽

2000 ◽

pp. 103-112

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

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Utilizing standard market research data

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_10 ◽

2000 ◽

pp. 81-88

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

Keyword(s):

Market Research ◽

Research Data

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Introduction

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_8 ◽

2000 ◽

pp. 75-77

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

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Discussion

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_15 ◽

2000 ◽

pp. 131-132

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

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The need for strategic marketing research in city tourism

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_1 ◽

2000 ◽

pp. 11-14

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

Keyword(s):

Marketing Research ◽

Strategic Marketing ◽

City Tourism

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Step 4: Segment formation

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_6 ◽

2000 ◽

pp. 47-62

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

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Step 2: Perceptual competition analysis

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_4 ◽

2000 ◽

pp. 37-44

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

Keyword(s):

Competition Analysis

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Step 1: Answer pattern compression

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management ◽

10.1007/978-3-7091-0549-8_3 ◽

2000 ◽

pp. 19-36

Author(s):

Christian Buchta ◽

Sara Dolnicar ◽

Thomas Reutterer

Keyword(s):

Answer Pattern

Download Full-text

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and ManagementLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer Vienna

Data

Formation and characterization of market segments

Characterization of perceptual classes

Utilizing standard market research data

Introduction

Discussion

The need for strategic marketing research in city tourism

Step 4: Segment formation

Step 2: Perceptual competition analysis

Step 1: Answer pattern compression

A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications - Interdisciplinary Studies in Economics and Management
Latest Publications