International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry
Latest Publications

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Published By Springer New York

9781461478003, 9781461478010

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Portfolio Management in New Drug Development

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_3 ◽

2013 ◽

pp. 83-118 ◽

Cited By ~ 5

Author(s):

Min Ding ◽

Songting Dong ◽

Jehoshua Eliashberg ◽

Arun Gopalakrishnan

Keyword(s):

Drug Development ◽

Portfolio Management ◽

New Drug ◽

New Drug Development

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Pharmaceutical Lifecycle Extension Strategies

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_8 ◽

2013 ◽

pp. 225-254 ◽

Cited By ~ 3

Author(s):

Eelco Kappe

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Marketing Spending Models

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_19 ◽

2013 ◽

pp. 557-589 ◽

Cited By ~ 2

Author(s):

Marc Fischer ◽

Marc Fischer

Keyword(s):

Marketing Spending

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Leveraging Social Media in the Pharmaceutical Industry

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_16 ◽

2013 ◽

pp. 477-505 ◽

Cited By ~ 4

Author(s):

Venkatesh Shankar ◽

Jiaoyang Li

Keyword(s):

Social Media ◽

Pharmaceutical Industry

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Modeling the Effects of Promotional Efforts on Aggregate Pharmaceutical Demand: What We Know and Challenges for the Future

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_20 ◽

2013 ◽

pp. 591-628 ◽

Cited By ~ 1

Author(s):

Jaap E. Wieringa ◽

Ernst C. Osinga ◽

Enar Ruiz Conde ◽

Peter S. H. Leeflang ◽

Philip Stern

Keyword(s):

The Future ◽

Promotional Efforts

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Understanding Sample Usage and Sampling as a Promotion Tool: State of Industry Practice and Current Research

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_17 ◽

2013 ◽

pp. 507-530 ◽

Cited By ~ 2

Author(s):

Xiaojing Dong ◽

Michael Li ◽

Ying Xie

Keyword(s):

Industry Practice

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Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient–Physician Relationship

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_14 ◽

2013 ◽

pp. 425-455 ◽

Cited By ~ 2

Author(s):

Nuno Camacho

Keyword(s):

Patient Empowerment ◽

Pharmaceutical Marketing ◽

Physician Relationship

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Direct-to-Consumer Advertising of Pharmaceuticals: An Integrative Review

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_21 ◽

2013 ◽

pp. 629-649 ◽

Cited By ~ 8

Author(s):

Qiang Liu ◽

Sachin Gupta

Keyword(s):

Integrative Review ◽

Direct To Consumer ◽

Direct To Consumer Advertising

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Evaluating the Impact of Treatment Effectiveness and Side Effects in Prescribing Choices

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_6 ◽

2013 ◽

pp. 171-187 ◽

Cited By ~ 1

Author(s):

Tat Chan ◽

Chakravarthi Narasimhan ◽

Ying Xie

Keyword(s):

Side Effects ◽

Treatment Effectiveness ◽

The Impact

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Spillovers and Other Externalities in Pharmaceutical Marketing

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry ◽

10.1007/978-1-4614-7801-0_23 ◽

2013 ◽

pp. 673-700 ◽

Cited By ~ 2

Author(s):

Ramarao Desiraju ◽

Thanh Van Tran

Keyword(s):

Pharmaceutical Marketing

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International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical IndustryLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer New York

Portfolio Management in New Drug Development

Pharmaceutical Lifecycle Extension Strategies

Marketing Spending Models

Leveraging Social Media in the Pharmaceutical Industry

Modeling the Effects of Promotional Efforts on Aggregate Pharmaceutical Demand: What We Know and Challenges for the Future

Understanding Sample Usage and Sampling as a Promotion Tool: State of Industry Practice and Current Research

Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient–Physician Relationship

Direct-to-Consumer Advertising of Pharmaceuticals: An Integrative Review

Evaluating the Impact of Treatment Effectiveness and Side Effects in Prescribing Choices

Spillovers and Other Externalities in Pharmaceutical Marketing

International Series in Quantitative Marketing - Innovation and Marketing in the Pharmaceutical Industry
Latest Publications