Emerging Issues in Global Marketing
Latest Publications

TOTAL DOCUMENTS

13

(FIVE YEARS 0)

H-INDEX

2

(FIVE YEARS 0)

Published By Springer International Publishing

9783319741284, 9783319741291

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_10 ◽

2018 ◽

pp. 257-289

Author(s):

Maria Uzhegova ◽

Lasse Torkkeli ◽

Hanna Salojärvi ◽

Sami Saarenketo

Keyword(s):

International Performance

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Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality and Satisfaction Model with Moderators in Three Countries

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_3 ◽

2018 ◽

pp. 61-91

Author(s):

Naresh K. Malhotra ◽

James Agarwal ◽

G. Shainesh

Keyword(s):

Service Quality ◽

Empirical Investigation ◽

Global Marketing ◽

Satisfaction Model

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How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_12 ◽

2018 ◽

pp. 311-332

Author(s):

Anne-Flore Maman Larraufie ◽

Lucy Sze-Hang Lui

Keyword(s):

Sustainable Consumption

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Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_6 ◽

2018 ◽

pp. 149-178 ◽

Cited By ~ 2

Author(s):

Aijaz A. Shaikh ◽

Richard Glavee-Geo ◽

Adina-Gabriela Tudor ◽

Chen Zheng ◽

Heikki Karjaluoto

Keyword(s):

Social Network ◽

Empirical Evidence

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E-Commerce in Emerging Economies: A Multi-theoretical and Multilevel Framework and Global Firm Strategies

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_9 ◽

2018 ◽

pp. 231-253 ◽

Cited By ~ 3

Author(s):

James Agarwal ◽

Terry Wu

Keyword(s):

Emerging Economies ◽

Firm Strategies

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Cross-Border E-Commerce: A New Driver of Global Trade

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_4 ◽

2018 ◽

pp. 93-117

Author(s):

Yanbin Tu ◽

Joe Z. Shangguan

Keyword(s):

Global Trade ◽

Cross Border

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A Thematic Exploration of the Changing Trends in Political Risk and Global Marketing Scholarship in the Last Three Decades (1986–2015): Implications and Future Research

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_2 ◽

2018 ◽

pp. 15-59 ◽

Cited By ~ 1

Author(s):

James Agarwal ◽

Tatiana Vaschilko ◽

Elena Loukoianova

Keyword(s):

Political Risk ◽

Future Research ◽

Global Marketing ◽

Changing Trends

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The Changing Nature of Global Marketing: A New Perspective

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_1 ◽

2018 ◽

pp. 3-11

Author(s):

James Agarwal ◽

Terry Wu

Keyword(s):

Global Marketing ◽

New Perspective

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Standardized Global Brand Management Using C-D Maps

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_5 ◽

2018 ◽

pp. 121-148 ◽

Cited By ~ 1

Author(s):

Charan K. Bagga ◽

Niraj Dawar

Keyword(s):

Brand Management ◽

Global Brand

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Putting African Country Development into Macromarketing Perspective

Emerging Issues in Global Marketing ◽

10.1007/978-3-319-74129-1_13 ◽

2018 ◽

pp. 333-368 ◽

Cited By ~ 2

Author(s):

Mark Peterson ◽

Saman Zehra

Keyword(s):

African Country

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