Corporate Brand Management
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13

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Published By Gabler

9783834903471

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Corporate Brands bei Mergers & Acquisitions gestalten

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_8 ◽

2007 ◽

pp. 195-218 ◽

Cited By ~ 1

Author(s):

Franz-Rudolf Esch ◽

Benita Brockdorff ◽

Tobias Langner ◽

Torsten Tomczak

Keyword(s):

Corporate Brands

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Mehrmarkensysteme steuern und restrukturieren

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_6 ◽

2007 ◽

pp. 149-171

Author(s):

Franz-Rudolf Esch ◽

Simone Roth

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Corporate Branding auf Handlungsoptionen abstimmen

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_4 ◽

2007 ◽

pp. 101-128 ◽

Cited By ~ 5

Author(s):

Tobias Langner ◽

Franz-Rudolf Esch

Keyword(s):

Corporate Branding

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Identität einer Corporate Brand erfassen und entwickeln

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_2 ◽

2007 ◽

pp. 53-74 ◽

Cited By ~ 2

Author(s):

Franz-Rudolf Esch ◽

Greg Kiss ◽

Simone Roth

Keyword(s):

Corporate Brand

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Controlling des Corporate Brand Management

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_13 ◽

2007 ◽

pp. 313-346

Author(s):

Franz-Rudolf Esch ◽

Patrick Geus ◽

Joachim Kernstock ◽

Tim Oliver Brexendorf

Keyword(s):

Brand Management ◽

Corporate Brand ◽

Corporate Brand Management

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Markenallianzen gestalten

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_7 ◽

2007 ◽

pp. 173-194

Author(s):

Franz-Rudolf Esch ◽

Jörn Redler

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Markenidentitäten wirksam umsetzen

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_3 ◽

2007 ◽

pp. 75-99 ◽

Cited By ~ 3

Author(s):

Franz-Rudolf Esch

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Öffentlichkeit durch Corporate Brand Management gewinnen

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_12 ◽

2007 ◽

pp. 293-311

Author(s):

Joachim Kernstock ◽

Nicole Schubiger

Keyword(s):

Brand Management ◽

Corporate Brand ◽

Corporate Brand Management

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Shareholder durch Corporate Brand Management überzeugen

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_11 ◽

2007 ◽

pp. 273-291

Author(s):

Torsten Tomczak ◽

Caspar Coppetti

Keyword(s):

Brand Management ◽

Corporate Brand ◽

Corporate Brand Management

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Kommunikation auf Handlungsoptionen abstimmen

Corporate Brand Management ◽

10.1007/978-3-8349-9073-0_9 ◽

2007 ◽

pp. 219-249

Author(s):

Franz-Rudolf Esch ◽

Marco Hardiman ◽

Michaela Mundt

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