Business Intelligence and Analytics in Small and Medium Enterprises
Latest Publications

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Published By CRC Press

9780429056482

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Development of Loyalty Programs in the Retail Sector

Business Intelligence and Analytics in Small and Medium Enterprises ◽

10.1201/9780429056482-8 ◽

2019 ◽

pp. 105-121

Author(s):

Muniba Rauf ◽

Heikki Karjaluoto

Keyword(s):

Loyalty Programs ◽

Retail Sector

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Process Mining – Prerequisites and Their Applicability for Small and Medium-sized Enterprises

Business Intelligence and Analytics in Small and Medium Enterprises ◽

10.1201/9780429056482-1 ◽

2019 ◽

pp. 1-12

Author(s):

Alexander Zeisler ◽

Christopher Bernhard ◽

Julian Marius Müller

Keyword(s):

Process Mining

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Mobile Advertising Framework: Format, Location and Context

Business Intelligence and Analytics in Small and Medium Enterprises ◽

10.1201/9780429056482-5 ◽

2019 ◽

pp. 53-74

Author(s):

Bilal Aslam ◽

Heikki Karjaluoto

Keyword(s):

Mobile Advertising

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Using Customer Analytics to Succeed: The Case of Mexican SMEs

Business Intelligence and Analytics in Small and Medium Enterprises ◽

10.1201/9780429056482-2 ◽

2019 ◽

pp. 13-24

Author(s):

Laura Zapata-Cantú ◽

Teresa Treviño ◽

Flor Morton

Keyword(s):

Customer Analytics

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Managers' Perception of Business Intelligence Capability of SMEs in Turkey

Business Intelligence and Analytics in Small and Medium Enterprises ◽

10.1201/9780429056482-7 ◽

2019 ◽

pp. 89-103

Author(s):

Mine Afacan Findikli ◽

Mustafa Sundu ◽

Okan Yaşar

Keyword(s):

Business Intelligence

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Marketing Analytics: Why Measuring Web and Social Media Matters

Business Intelligence and Analytics in Small and Medium Enterprises ◽

10.1201/9780429056482-6 ◽

2019 ◽

pp. 75-88

Author(s):

Xabier Martínez-Rolán ◽

Teresa Piñeiro-Otero

Keyword(s):

Social Media ◽

Marketing Analytics

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Business Intelligence, Big Data and Data Governance

Business Intelligence and Analytics in Small and Medium Enterprises ◽

10.1201/9780429056482-9 ◽

2019 ◽

pp. 123-150

Author(s):

Hélder Quintela ◽

Davide Carneiro ◽

Luís Ferreira

Keyword(s):

Big Data ◽

Business Intelligence ◽

Data Governance

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A Paradigm Shift in Accounting and Auditing in the Era of Big Data

Business Intelligence and Analytics in Small and Medium Enterprises ◽

10.1201/9780429056482-4 ◽

2019 ◽

pp. 37-52

Author(s):

Adelaide Martins ◽

Ana Paula Silva ◽

Alexandra Fontes

Keyword(s):

Big Data ◽

Paradigm Shift

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Data Management Software Solutions for Business Sustainability – An Overview

Business Intelligence and Analytics in Small and Medium Enterprises ◽

10.1201/9780429056482-3 ◽

2019 ◽

pp. 25-36

Author(s):

Mihaela-Filofteia Tutunea

Keyword(s):

Data Management ◽

Management Software ◽

Business Sustainability ◽

Data Management Software

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Business Intelligence and Analytics in Small and Medium EnterprisesLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By CRC Press

The Development of Loyalty Programs in the Retail Sector

Process Mining – Prerequisites and Their Applicability for Small and Medium-sized Enterprises

Mobile Advertising Framework: Format, Location and Context

Using Customer Analytics to Succeed: The Case of Mexican SMEs

Managers' Perception of Business Intelligence Capability of SMEs in Turkey

Marketing Analytics: Why Measuring Web and Social Media Matters

Business Intelligence, Big Data and Data Governance

A Paradigm Shift in Accounting and Auditing in the Era of Big Data

Data Management Software Solutions for Business Sustainability – An Overview

Business Intelligence and Analytics in Small and Medium Enterprises
Latest Publications