Handbook of Marketing Research Methodologies for Hospitality and Tourism
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Published By Routledge

9780203448557

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Introduction

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-6 ◽

2007 ◽

pp. 13-14

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Applying Research to Marketing Strategy Selection

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-21 ◽

2007 ◽

pp. 213-232

Keyword(s):

Marketing Strategy ◽

Strategy Selection

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The Design and Components of a Feasibility Study

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-16 ◽

2007 ◽

pp. 143-166

Keyword(s):

Feasibility Study

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Qualitative Research

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-10 ◽

2007 ◽

pp. 51-66

Keyword(s):

Qualitative Research

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The Strategic Marketing Planning Process

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-27 ◽

2007 ◽

pp. 293-320

Keyword(s):

Planning Process ◽

Strategic Marketing ◽

Marketing Planning

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Integrative Research

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-12 ◽

2007 ◽

pp. 83-108

Keyword(s):

Integrative Research

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Assessing Focal Points and Intuitive Techniques

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-18 ◽

2007 ◽

pp. 187-200

Keyword(s):

Focal Points

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Market Assessment for Development Planning

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-17 ◽

2007 ◽

pp. 167-186

Keyword(s):

Development Planning

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Analyzing Research Findings and Data

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-14 ◽

2007 ◽

pp. 111-126

Keyword(s):

Research Findings

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Primary and Secondary Research Data

Handbook of Marketing Research Methodologies for Hospitality and Tourism ◽

10.4324/9780203448557-9 ◽

2007 ◽

pp. 37-50

Keyword(s):

Research Data ◽

Secondary Research

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Handbook of Marketing Research Methodologies for Hospitality and TourismLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Routledge

Introduction

Applying Research to Marketing Strategy Selection

The Design and Components of a Feasibility Study

Qualitative Research

The Strategic Marketing Planning Process

Integrative Research

Assessing Focal Points and Intuitive Techniques

Market Assessment for Development Planning

Analyzing Research Findings and Data

Primary and Secondary Research Data

Handbook of Marketing Research Methodologies for Hospitality and Tourism
Latest Publications