The New Global Marketing Reality
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Published By Palgrave Macmillan UK

9781349509799, 9780230508576
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Future of Marketing

2004 ◽  
pp. 237-262
Author(s):  
Richard Brookes ◽  
Roger Palmer
Keyword(s):  
The Future ◽  
Future Of Marketing

Finding and Creating Advantage

2004 ◽  
pp. 129-153
Author(s):  
Richard Brookes ◽  
Roger Palmer

Understanding Business Today

2004 ◽  
pp. 19-43
Author(s):  
Richard Brookes ◽  
Roger Palmer

Growth and Value

2004 ◽  
pp. 99-127
Author(s):  
Richard Brookes ◽  
Roger Palmer

Organizational Transformation

2004 ◽  
pp. 155-181
Author(s):  
Richard Brookes ◽  
Roger Palmer
Keyword(s):  
Organizational Transformation

Pluralism in Marketing Practice

2004 ◽  
pp. 211-235
Author(s):  
Richard Brookes ◽  
Roger Palmer
Keyword(s):  
Marketing Practice

The New Business Reality

2004 ◽  
pp. 71-97 ◽  
Author(s):  
Richard Brookes ◽  
Roger Palmer
Keyword(s):  
New Business

Introduction

2004 ◽  
pp. 1-17
Author(s):  
Richard Brookes ◽  
Roger Palmer
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