Services Marketing Cases in Emerging Markets
Latest Publications

TOTAL DOCUMENTS

18

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Springer International Publishing

9783319329680, 9783319329703

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Case Study 11: Prince Court Medical Centre (PCMC): The Hospital with a 5-Star Hotel-Like Experience and Beyond

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_14 ◽

2016 ◽

pp. 137-147

Author(s):

Amrul Asraf Mohd-Any ◽

Nurul Shahnaz Mahdzan

Keyword(s):

Medical Centre

Download Full-text

Case Study 2: Starbucks Philippines: Brewing a Filipino-American Experience

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_3 ◽

2016 ◽

pp. 17-25

Author(s):

Monali Hota ◽

David Newlands

Keyword(s):

Filipino American ◽

American Experience

Download Full-text

Case Study 10: Social Media and Customer Engagement at Makemytrip.com

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_12 ◽

2016 ◽

pp. 117-132

Author(s):

Bidyanand Jha ◽

Anita Kshetri

Keyword(s):

Social Media ◽

Customer Engagement

Download Full-text

Introduction to Transformative Services

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_13 ◽

2016 ◽

pp. 135-136

Author(s):

Sanjit Kumar Roy

Download Full-text

Case Study 4: Managing Customer Complaints: The Case of Imperial Orchid Hotels in Thailand

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_5 ◽

2016 ◽

pp. 35-43

Author(s):

Jaywant Singh ◽

Benedetta Crisafulli

Keyword(s):

Customer Complaints

Download Full-text

Case Study 6: Malaysian Airlines Versus AirAsia: Customer Satisfaction, Service Quality and Service Branding

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_8 ◽

2016 ◽

pp. 67-75

Author(s):

Sujana Adapa ◽

Sanjit Kumar Roy

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Malaysian Airlines

Download Full-text

Case Study 8: iGaranti: Expanding the Frontiers of Mobile Banking Innovation

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_10 ◽

2016 ◽

pp. 89-106 ◽

Cited By ~ 1

Author(s):

Selcen Ozturkcan ◽

Deniz Tuncalp

Keyword(s):

Mobile Banking

Download Full-text

Introduction to Service Branding and Servicescapes

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_7 ◽

2016 ◽

pp. 63-65

Author(s):

Dilip S. Mutum

Download Full-text

Case Study 5: Amazon.in: Surviving in a Jungle

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_6 ◽

2016 ◽

pp. 45-59 ◽

Cited By ~ 1

Author(s):

Sanjit Kumar Roy ◽

Rajdeep Charaborti

Download Full-text

Case Study 13: Wellbeing Through Travel: High Value-Low Impact Tourism in the Developing Country, Bhutan

Services Marketing Cases in Emerging Markets ◽

10.1007/978-3-319-32970-3_16 ◽

2016 ◽

pp. 159-168 ◽

Cited By ~ 1

Author(s):

Raechel Johns ◽

Thinley Namgyal

Keyword(s):

Developing Country

Download Full-text