Strategic Brand Management and Development Creating and Marketing
Latest Publications

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Published By Routledge

9780429322556

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Brand growth

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-9 ◽

2020 ◽

pp. 275-307

Author(s):

Sotiris T. Lalaounis

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Consumer collectives, brand avoidance, and political consumption

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-6 ◽

2020 ◽

pp. 171-210

Author(s):

Sotiris T. Lalaounis

Keyword(s):

Political Consumption

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Brand communications and the attention economy

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-4 ◽

2020 ◽

pp. 100-134

Author(s):

Sotiris T. Lalaounis

Keyword(s):

Attention Economy

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Creating brand identity

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-3 ◽

2020 ◽

pp. 59-99

Author(s):

Sotiris T. Lalaounis

Keyword(s):

Brand Identity

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Brand futures

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-10 ◽

2020 ◽

pp. 308-341

Author(s):

Sotiris T. Lalaounis

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Introduction

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-1 ◽

2020 ◽

pp. 1-22

Author(s):

Sotiris T. Lalaounis

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Developing brand equity, positioning, personality, and values

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-2 ◽

2020 ◽

pp. 23-58

Author(s):

Sotiris T. Lalaounis

Keyword(s):

Brand Equity

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Brand performance and metrics

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-8 ◽

2020 ◽

pp. 246-274

Author(s):

Sotiris T. Lalaounis

Keyword(s):

Brand Performance

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Brand ethics, social responsibility, and sustainable consumption

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-7 ◽

2020 ◽

pp. 211-245

Author(s):

Sotiris T. Lalaounis

Keyword(s):

Social Responsibility ◽

Sustainable Consumption

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Holistic brand experiences and emotional branding

Strategic Brand Management and Development Creating and Marketing ◽

10.4324/9780429322556-5 ◽

2020 ◽

pp. 135-170

Author(s):

Sotiris T. Lalaounis

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Strategic Brand Management and Development Creating and MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Routledge

Brand growth

Consumer collectives, brand avoidance, and political consumption

Brand communications and the attention economy

Creating brand identity

Brand futures

Introduction

Developing brand equity, positioning, personality, and values

Brand performance and metrics

Brand ethics, social responsibility, and sustainable consumption

Holistic brand experiences and emotional branding

Strategic Brand Management and Development Creating and Marketing
Latest Publications