Conjoint Measurement
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Published By Springer Berlin Heidelberg

9783662063941, 9783662063927
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Conjoint Analysis as an Instrument of Market Research Practice

2001 ◽  
pp. 5-46 ◽  
Author(s):  
Anders Gustafsson ◽  
Andreas Herrmann ◽  
Frank Huber
Keyword(s):  
Conjoint Analysis ◽  
Market Research ◽  
Research Practice

Latent Class Models for Conjoint Analysis

2001 ◽  
pp. 415-446
Author(s):  
Venkatram Ramaswamy ◽  
Steven H. Cohen
Keyword(s):  
Conjoint Analysis ◽  
Latent Class ◽  
Latent Class Models ◽  
Class Models

A Multi-trait Multi-Method Validity Test of Partworth Estimates

2001 ◽  
pp. 251-277 ◽  
Author(s):  
Wagner Kamakura ◽  
Muammer Ozer
Keyword(s):  
Validity Test

Non-geometric Plackett-Burman Designs in Conjoint Analysis

2001 ◽  
pp. 161-181
Author(s):  
Ola Blomkvist ◽  
Fredrik Ekdahl ◽  
Anders Gustafsson
Keyword(s):  
Conjoint Analysis

Continuous Conjoint Analysis

2001 ◽  
pp. 515-538
Author(s):  
Dick R. Wittink ◽  
Sev K. Keil
Keyword(s):  
Conjoint Analysis

Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages

2001 ◽  
pp. 387-414 ◽  
Author(s):  
Benedict G. C. Dellaert ◽  
Aloys W. J. Borgers ◽  
Jordan J. Louviere ◽  
Harry J. P. Timmermans
Keyword(s):  
Choice Experiments ◽  
Consumer Choices ◽  
Conjoint Choice
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