Digitales Dialogmarketing
Latest Publications

TOTAL DOCUMENTS

34

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2

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Published By Springer Fachmedien Wiesbaden

9783658025403, 9783658082451

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Analytisches Customer Relationship Management (CRM) und Big Data

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_8 ◽

2014 ◽

pp. 225-248 ◽

Cited By ~ 1

Author(s):

Georg Blum

Keyword(s):

Big Data ◽

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship

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Customer Relationship Management (CRM)

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_7 ◽

2014 ◽

pp. 175-223

Author(s):

Georg Blum

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship

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Mobile Social Media

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_32 ◽

2014 ◽

pp. 775-792

Author(s):

Stephanie Renda ◽

Susanne Wunderle

Keyword(s):

Social Media

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Kampagnenmanagement

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_26 ◽

2014 ◽

pp. 667-682

Author(s):

Burkhard Köpper

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Einführung in die Funktionsprinzipien und Praxis der Suchmaschinenwerbung

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_23 ◽

2014 ◽

pp. 609-631

Author(s):

Tim Ringel ◽

Nils Goede

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D-Commerce – Zum Verhältnis von Dialogkommunikation und E-Commerce

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_20 ◽

2014 ◽

pp. 549-569

Author(s):

Michael Schipper

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Internationales Dialogmarketing

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_5 ◽

2014 ◽

pp. 97-152

Author(s):

Heiner Eberle

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Customer-Journey-Analyse-Ein neuer Ansatz zur Optimierung des (Online-) Marketing-Mix

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_34 ◽

2014 ◽

pp. 825-855

Author(s):

Holland Heinrich ◽

Louisa Flocke

Keyword(s):

Marketing Mix ◽

Online Marketing ◽

Customer Journey

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Social Media & Recht – Praktische Handlungsempfehlungen für Unternehmen bei Twitter, Facebook & Co

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_31 ◽

2014 ◽

pp. 763-773

Author(s):

Carsten Ulbricht

Keyword(s):

Social Media

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Social Media im Business-to-Business

Digitales Dialogmarketing ◽

10.1007/978-3-658-08245-1_29 ◽

2014 ◽

pp. 721-751 ◽

Cited By ~ 1

Author(s):

Stephan Beck

Keyword(s):

Social Media ◽

Business To Business

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