Strategic Marketing Management in Asia
Latest Publications

TOTAL DOCUMENTS

20

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By Emerald Group Publishing Limited

9781786357465, 9781786357458

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Evolution of Marketing as a Discipline

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161001 ◽

2016 ◽

pp. 1-14

Author(s):

Syed Ferhat Anwar

Download Full-text

Integrated Marketing Channels

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161014 ◽

2016 ◽

pp. 403-424 ◽

Cited By ~ 1

Author(s):

Saroj Kumar Datta ◽

Shamindra Nath Sanyal

Keyword(s):

Marketing Channels ◽

Integrated Marketing

Download Full-text

Consumer Behavior and the Anatomy of a Brand

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161011 ◽

2016 ◽

pp. 315-350

Author(s):

Uditha Liyanage†

Keyword(s):

Consumer Behavior

Download Full-text

Pricing Strategy

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161013 ◽

2016 ◽

pp. 383-402

Author(s):

Rajesh C. Jampala

Keyword(s):

Pricing Strategy

Download Full-text

Sales Force Management

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161016 ◽

2016 ◽

pp. 447-473

Author(s):

J. Clement Sudhahar

Keyword(s):

Sales Force ◽

Sales Force Management

Download Full-text

Packaging

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161009 ◽

2016 ◽

pp. 261-293

Author(s):

Khandoker Mahmudur Rahman

Download Full-text

Integrated Marketing Communications

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161015 ◽

2016 ◽

pp. 425-445

Author(s):

Murali Manohar Bhupathi

Keyword(s):

Marketing Communications ◽

Integrated Marketing Communications ◽

Integrated Marketing

Download Full-text

Strategic Planning and Marketing Models

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161003 ◽

2016 ◽

pp. 59-110

Author(s):

Khandoker Mahmudur Rahman

Keyword(s):

Strategic Planning ◽

Marketing Models

Download Full-text

Branding and Brand Management

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161010 ◽

2016 ◽

pp. 295-314

Author(s):

Bushan D. Sudhakar

Keyword(s):

Brand Management

Download Full-text

Consumer Behavior

Strategic Marketing Management in Asia ◽

10.1108/978-1-78635-746-520161005 ◽

2016 ◽

pp. 161-178

Author(s):

Syed Saad Andaleeb ◽

Shiraz Latiff

Keyword(s):

Consumer Behavior

Download Full-text