Environmental Advertising in China and the USA
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Published By Routledge

9781315797373

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Conclusion: An Ecology of Desire

Environmental Advertising in China and the USA ◽

10.4324/9781315797373-13 ◽

2016 ◽

pp. 151-157

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Morphing the Self: Hybrid Car Advertising and the (Dis)Appearing Ego

Environmental Advertising in China and the USA ◽

10.4324/9781315797373-9 ◽

2016 ◽

pp. 37-58

Keyword(s):

The Self ◽

Hybrid Car

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Introduction: Advertising, Desire and the Environment

Environmental Advertising in China and the USA ◽

10.4324/9781315797373-8 ◽

2016 ◽

pp. 11-36

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Detoxing the Private: Parenting Philosophy in Green Home Product Advertising

Environmental Advertising in China and the USA ◽

10.4324/9781315797373-10 ◽

2016 ◽

pp. 59-88

Keyword(s):

Home Product

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The “Organi-vore’s” Dilemma: Social (In)Equality in Organic Food Marketing

Environmental Advertising in China and the USA ◽

10.4324/9781315797373-11 ◽

2016 ◽

pp. 89-115

Keyword(s):

Organic Food ◽

Food Marketing ◽

Organic Food Marketing

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The “Useless” Sustainability: Discourse of Eco-Fashion and the Utilitarian Fantasy

Environmental Advertising in China and the USA ◽

10.4324/9781315797373-12 ◽

2016 ◽

pp. 116-150

Keyword(s):

Eco Fashion

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