Channel Advantage, The
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Published By Elsevier

9780750640985

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Aligning channels with how customers buy

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50007-0 ◽

1999 ◽

pp. 30-43

Author(s):

L FRIEDMAN

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The ‘leveraged’ sales force

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50010-0 ◽

1999 ◽

pp. 81-102

Author(s):

L FRIEDMAN

Keyword(s):

Sales Force

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Telechannels

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50012-4 ◽

1999 ◽

pp. 130-151 ◽

Cited By ~ 1

Author(s):

L FRIEDMAN

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Preface

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50002-1 ◽

1999 ◽

pp. vii-viii

Author(s):

L FRIEDMAN

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The bottom line: the economics of channel selection

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50009-4 ◽

1999 ◽

pp. 61-77

Author(s):

L FRIEDMAN

Keyword(s):

Channel Selection ◽

Bottom Line

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Measuring and managing channel performance

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50016-1 ◽

1999 ◽

pp. 210-225

Author(s):

L FRIEDMAN

Keyword(s):

Channel Performance

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Copyright

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50001-x ◽

1999 ◽

pp. iv-iv

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Author contact information

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50004-5 ◽

1999 ◽

pp. xi-xi

Keyword(s):

Contact Information ◽

Author Contact

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Investing in (and across) a portfolio of channels

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50015-x ◽

1999 ◽

pp. 193-209

Author(s):

L FRIEDMAN

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Business partner (indirect) channels

Channel Advantage, The ◽

10.1016/b978-0-7506-4098-5.50011-2 ◽

1999 ◽

pp. 103-129

Author(s):

L FRIEDMAN

Keyword(s):

Business Partner

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