Revista Española de Investigación de Marketing ESIC
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Published By Elsevier

1138-1442

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

A comparison of antecedents of satisfaction in city break traveling

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2015.04.002 ◽

2015 ◽

Vol 19 (2) ◽

pp. 71-82 ◽

Cited By ~ 1

Author(s):

J. Charterina ◽

G. Aparicio

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How to measure born-global firms’ orientation towards international markets?

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2015.04.001 ◽

2015 ◽

Vol 19 (2) ◽

pp. 107-123 ◽

Cited By ~ 6

Author(s):

R. Torres-Ortega ◽

A. Rialp-Criado ◽

J. Rialp-Criado ◽

M.-C. Stoian

Keyword(s):

International Markets ◽

Born Global ◽

Born Global Firms

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Determinants of social commitment in the young. Applying the Theory of Reasoned Action

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2015.05.001 ◽

2015 ◽

Vol 19 (2) ◽

pp. 83-94 ◽

Cited By ~ 3

Author(s):

P. Zarzuela ◽

C. Antón

Keyword(s):

Theory Of Reasoned Action ◽

Reasoned Action ◽

Social Commitment

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The five E's in festival experience in the context of Gen Y: Evidence from a small island destination

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2015.06.001 ◽

2015 ◽

Vol 19 (2) ◽

pp. 95-106 ◽

Cited By ~ 7

Author(s):

M. Rivera ◽

K. Semrad ◽

R. Croes

Keyword(s):

Small Island ◽

Gen Y

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Smooth operators? Drivers of customer satisfaction and switching behavior in virtual and traditional mobile services

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2015.03.001 ◽

2015 ◽

Vol 19 (2) ◽

pp. 124-138 ◽

Cited By ~ 5

Author(s):

C. Calvo-Porral ◽

J.-P. Lévy-Mangin

Keyword(s):

Customer Satisfaction ◽

Mobile Services ◽

Switching Behavior

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Shanghai adolescents’ brand interactions on the Chinese Social Networking Site Qzone: A Uses and Gratifications Approach

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2015.01.001 ◽

2015 ◽

Vol 19 (1) ◽

pp. 62-70 ◽

Cited By ~ 4

Author(s):

V. Apaolaza ◽

P. Hartmann ◽

J. He ◽

J.M. Barrutia ◽

C. Echebarria

Keyword(s):

Social Networking ◽

Uses And Gratifications ◽

Social Networking Site

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Rebuilding public trust in government administrations through e-government actions

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2014.07.001 ◽

2015 ◽

Vol 19 (1) ◽

pp. 1-11 ◽

Cited By ~ 7

Author(s):

D. Belanche Gracia ◽

L.V. Casaló Ariño

Keyword(s):

Public Trust ◽

Trust In Government

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Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2014.12.001 ◽

2015 ◽

Vol 19 (1) ◽

pp. 46-61 ◽

Cited By ~ 2

Author(s):

E. Crespo-Almendros ◽

S. Del Barrio-García

Keyword(s):

Comparative Analysis ◽

Novice Users

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Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2014.09.001 ◽

2015 ◽

Vol 19 (1) ◽

pp. 12-23 ◽

Cited By ~ 8

Author(s):

Á. Herrero Crespo ◽

H. San Martín Gutiérrez ◽

J.M. Hernández Mogollón

Keyword(s):

Social Network ◽

Social Network Sites ◽

User Generated Content ◽

Empirical Application ◽

Hotel Sector

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Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty

Revista Española de Investigación de Marketing ESIC ◽

10.1016/j.reimke.2014.11.001 ◽

2015 ◽

Vol 19 (1) ◽

pp. 24-45 ◽

Cited By ~ 11

Author(s):

J.C. Gázquez-Abad ◽

F.J. Martínez-López ◽

J.A. Mondéjar-Jiménez ◽

I. Esteban-Millat

Keyword(s):

Store Loyalty ◽

Store Brand ◽

The Impact

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Revista Española de Investigación de Marketing ESICLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Elsevier

A comparison of antecedents of satisfaction in city break traveling

How to measure born-global firms’ orientation towards international markets?

Determinants of social commitment in the young. Applying the Theory of Reasoned Action

The five E's in festival experience in the context of Gen Y: Evidence from a small island destination

Smooth operators? Drivers of customer satisfaction and switching behavior in virtual and traditional mobile services

Shanghai adolescents’ brand interactions on the Chinese Social Networking Site Qzone: A Uses and Gratifications Approach

Rebuilding public trust in government administrations through e-government actions

Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts

Perceived influence on behavior of user-generated content on social network sites: An empirical application in the hotel sector

Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty

Revista Española de Investigación de Marketing ESIC
Latest Publications