Handbook of Marketing
Latest Publications

TOTAL DOCUMENTS

22
(FIVE YEARS 0)

H-INDEX

9
(FIVE YEARS 0)

Published By SAGE Publications Ltd

9781412921206, 9781848608283
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Competitive Response and Market Evolution

2012 ◽  
pp. 126-149 ◽  
Author(s):  
Hubert Gatignon ◽  
David Soberman
Keyword(s):  
Competitive Response ◽  
Market Evolution

Marketing and the Internet

2012 ◽  
pp. 527-558 ◽  
Author(s):  
Patrick Barwise
Keyword(s):  
The Internet

Marketing's Relationship to Society

2012 ◽  
pp. 9-38 ◽  
Author(s):  
William L. Wilkie ◽  
Elizabeth S. Moore

The Role of Marketing and the Firm

2012 ◽  
pp. 66-83 ◽  
Author(s):  
Frederick E. Webster

A History of Marketing Thought

2012 ◽  
pp. 39-65 ◽  
Author(s):  
D. G. Brian Jones ◽  
Eric H. Shaw
Keyword(s):  
History Of

Individual Decision-making

2012 ◽  
pp. 371-408 ◽  
Author(s):  
J. Edward Russo ◽  
Kurt A. Carlson
Keyword(s):  
Decision Making ◽  
Individual Decision ◽  
Individual Decision Making

Sales Promotion

2012 ◽  
pp. 310-338 ◽  
Author(s):  
Scott A. Neslin
Keyword(s):  
Sales Promotion

Pricing: Economic and Behavioral Models

2012 ◽  
pp. 267-281 ◽  
Author(s):  
Chezy Ofir ◽  
Russell S. Winer
Keyword(s):  
Behavioral Models

Introduction

2012 ◽  
pp. 1-7
Author(s):  
Barton Weitz ◽  
Robin Wensley
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