Market Research Best Practice
Latest Publications

TOTAL DOCUMENTS

32

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Published By John Wiley & Sons, Inc.

9781119208815, 9780470065273

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Creating Competitive Intellectual Capital: The Henkel Case

Market Research Best Practice ◽

10.1002/9781119208815.ch10 ◽

2015 ◽

pp. 213-228

Author(s):

Hans-Willi Schroiff

Keyword(s):

Intellectual Capital

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Show Me Your Home and I Will Tell YouWho You Are, or Building Homes Based on Consumers’ Values and Lifestyles

Market Research Best Practice ◽

10.1002/9781119208815.ch28 ◽

2015 ◽

pp. 589-600

Author(s):

Lena Gilchrist ◽

Britt-Marie Eriksson ◽

Olof Eriksson

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Jack in the Tiffin-box: Unconventional Paths to New Product Idea Development

Market Research Best Practice ◽

10.1002/9781119208815.ch26 ◽

2015 ◽

pp. 553-576

Author(s):

Sangeeta Gupta ◽

Subhransu Rout ◽

Farheen Romani

Keyword(s):

New Product ◽

Product Idea

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The Heart Transplant: Making a Difference to Organizations by Putting the Consumer at the Heart of the Business

Market Research Best Practice ◽

10.1002/9781119208815.ch2 ◽

2015 ◽

pp. 25-52

Author(s):

Kristin Hickey ◽

Derek Leddie ◽

David Jenkinson

Keyword(s):

Heart Transplant ◽

Making A Difference

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How to Ensure One Worldwide Heineken Brand Dashboard

Market Research Best Practice ◽

10.1002/9781119208815.ch12 ◽

2015 ◽

pp. 249-264

Author(s):

Sjoerd Koornstra ◽

Gert Jan de Nooij

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Getting Research Noticed at the Corporate Top Table

Market Research Best Practice ◽

10.1002/9781119208815.ch11 ◽

2015 ◽

pp. 229-248

Author(s):

Ioannis John Dimopoulos ◽

Jonathan Rabson ◽

Daryl Maloney McCall

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Creating Maximum Value for the Client: Developing a New Strategic Role for Market Researchers

Market Research Best Practice ◽

10.1002/9781119208815.ch1 ◽

2015 ◽

pp. 1-23

Author(s):

David V. L. Smith

Keyword(s):

Maximum Value ◽

Strategic Role

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Hide ‘n’ Seek: Driving Disruption in Skincare

Market Research Best Practice ◽

10.1002/9781119208815.ch25 ◽

2015 ◽

pp. 539-552

Author(s):

Lyn McGregor ◽

James Potocki

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How toMake Good Dough: Revitalizing your Product Portfolio by Understanding Consumer Needs

Market Research Best Practice ◽

10.1002/9781119208815.ch24 ◽

2015 ◽

pp. 527-538

Author(s):

Pia de Wit ◽

Sinéad Twomey

Keyword(s):

Product Portfolio

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Jambo Africa: A Discussion on the Challenges and Diversity of Third World Research

Market Research Best Practice ◽

10.1002/9781119208815.ch22 ◽

2015 ◽

pp. 489-508

Author(s):

Jill Barnes ◽

Solveig Shapiro

Keyword(s):

Third World

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