New Developments and Approaches in Consumer Behaviour Research
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Published By Palgrave Macmillan UK

9781349148943, 9781349148929

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Measuring Affect or Emotion toward a Brand with a Smiling Face Scale

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_8 ◽

1998 ◽

pp. 131-151

Author(s):

Eric Vernette

Keyword(s):

Face Scale

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An Empirical Investigation of the Relationships between Values, Motivations, and Personal Goals

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_9 ◽

1998 ◽

pp. 153-167

Author(s):

Alain Jolibert ◽

Gary Baumgartner

Keyword(s):

Empirical Investigation ◽

Personal Goals

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The Role of Television in the Construction of Consumer Reality

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_4 ◽

1998 ◽

pp. 53-68

Author(s):

L. J. Shrum ◽

Thomas C. O’Guinn

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Hard versus Soft Laddering: Implications for Appropriate Use

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_19 ◽

1998 ◽

pp. 321-339 ◽

Cited By ~ 21

Author(s):

Günther Botschen ◽

Eva Thelen

Keyword(s):

Appropriate Use

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Measuring Cross Cultural Acceptance of an Innovation: The Case of Low-Alcohol Wine

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_17 ◽

1998 ◽

pp. 289-305 ◽

Cited By ~ 4

Author(s):

François d’Hauteville ◽

Ronald E. Goldsmith

Keyword(s):

Cross Cultural ◽

Low Alcohol

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Assessing Measurement Equivalence in Cross-National Consumer Behaviour Research: Principles, Relevance and Application Issues

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_16 ◽

1998 ◽

pp. 269-288 ◽

Cited By ~ 3

Author(s):

Rudolf Sinkovics ◽

Thomas Salzberger ◽

Hartmut H. Holzmüller

Keyword(s):

Consumer Behaviour ◽

Measurement Equivalence ◽

Cross National

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Optimum Stimulation Level as a Determinant of Exploratory Behaviours: Some Empirical Evidence

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_12 ◽

1998 ◽

pp. 201-217 ◽

Cited By ~ 1

Author(s):

Jean-Luc Giannelloni

Keyword(s):

Empirical Evidence ◽

Optimum Stimulation Level ◽

Stimulation Level

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Environmental Aspects of Consumer Behaviour in Germany

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_14 ◽

1998 ◽

pp. 237-253 ◽

Cited By ~ 1

Author(s):

Frank Wimmer

Keyword(s):

Consumer Behaviour ◽

Environmental Aspects

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An Investigation of the Handling of Solid Waste in the Consumption Cycle

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_15 ◽

1998 ◽

pp. 255-267

Author(s):

Petra Buchholz

Keyword(s):

Solid Waste

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The Reaction of German Consumers to French Nuclear Testing

New Developments and Approaches in Consumer Behaviour Research ◽

10.1007/978-1-349-14892-9_13 ◽

1998 ◽

pp. 219-236

Author(s):

Björn Walliser ◽

Thomas Froehlicher

Keyword(s):

Nuclear Testing

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New Developments and Approaches in Consumer Behaviour ResearchLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Palgrave Macmillan UK

Measuring Affect or Emotion toward a Brand with a Smiling Face Scale

An Empirical Investigation of the Relationships between Values, Motivations, and Personal Goals

The Role of Television in the Construction of Consumer Reality

Hard versus Soft Laddering: Implications for Appropriate Use

Measuring Cross Cultural Acceptance of an Innovation: The Case of Low-Alcohol Wine

Assessing Measurement Equivalence in Cross-National Consumer Behaviour Research: Principles, Relevance and Application Issues

Optimum Stimulation Level as a Determinant of Exploratory Behaviours: Some Empirical Evidence

Environmental Aspects of Consumer Behaviour in Germany

An Investigation of the Handling of Solid Waste in the Consumption Cycle

The Reaction of German Consumers to French Nuclear Testing

New Developments and Approaches in Consumer Behaviour Research
Latest Publications