Social Marketing Research for Global Public Health
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Published By Oxford University Press

9780199757398

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Introduction to Social Marketing Research

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0001 ◽

2016 ◽

pp. 1-12

Author(s):

W. Douglas Evans

Keyword(s):

Social Marketing ◽

Marketing Research

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Case Studies

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0009 ◽

2016 ◽

pp. 237-272

Author(s):

W. Douglas Evans

Keyword(s):

Case Studies

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Quasi-experiments and Heavy-up Experiments in Social Marketing

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0008 ◽

2016 ◽

pp. 205-236 ◽

Cited By ~ 2

Author(s):

W. Douglas Evans

Keyword(s):

Social Marketing

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Monitoring and Evaluation Research

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0006 ◽

2016 ◽

pp. 139-174

Author(s):

W. Douglas Evans

Keyword(s):

Evaluation Research ◽

Monitoring And Evaluation

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Efficacy and Message Testing Methods for Social Marketing Research

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0005 ◽

2016 ◽

pp. 113-138

Author(s):

W. Douglas Evans

Keyword(s):

Social Marketing ◽

Marketing Research ◽

Testing Methods ◽

Message Testing

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Lessons Learned and Future Social Marketing Research

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0010 ◽

2016 ◽

pp. 273-286

Author(s):

W. Douglas Evans

Keyword(s):

Social Marketing ◽

Marketing Research ◽

Lessons Learned

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Formative Research

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0003 ◽

2016 ◽

pp. 43-78

Author(s):

W. Douglas Evans ◽

Christina Nicols

Keyword(s):

Formative Research

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Social Marketing Research in the Digital Media Age

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0007 ◽

2016 ◽

pp. 175-204

Author(s):

W. Douglas Evans

Keyword(s):

Digital Media ◽

Social Marketing ◽

Marketing Research

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Brand Research

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0004 ◽

2016 ◽

pp. 79-112

Author(s):

W. Douglas Evans ◽

Steven Chapman

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Research Methods and Evidence For Social Marketing

Social Marketing Research for Global Public Health ◽

10.1093/acprof:oso/9780199757398.003.0002 ◽

2016 ◽

pp. 13-42

Author(s):

W. Douglas Evans

Keyword(s):

Research Methods ◽

Social Marketing

Download Full-text

Social Marketing Research for Global Public HealthLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Oxford University Press

Introduction to Social Marketing Research

Case Studies

Quasi-experiments and Heavy-up Experiments in Social Marketing

Monitoring and Evaluation Research

Efficacy and Message Testing Methods for Social Marketing Research

Lessons Learned and Future Social Marketing Research

Formative Research

Social Marketing Research in the Digital Media Age

Brand Research

Research Methods and Evidence For Social Marketing

Social Marketing Research for Global Public Health
Latest Publications