Abram (Genesis 12, 8; 13, 3) and Jacob (ibid. 28, 19; 35, 6) each visited the Bethel region on two separate occasions. On three of these visits, Yahweh reaffirmed his promise of land and descendants to them (ibid. 13, 3; 28, 19; 35, 6). One element of God’s promise to all the patriarchs was that they would be given innumerable offspring. Several metaphors were employed to demonstrate the unquantifiability nature of their descendants, including “the dust of the earth” (ibid. 13, 16; 28, 14), “the stars of heaven” (ibid. 15, 5; 22, 17; 26, 4), and “the sand on the seashore” (ibid. 22, 17; 32, 12). In this paper, I will demonstrate that the “dust of the earth” metaphor – which is used only in the region of Bethel – has a geographical pun that has not yet been observed by commentators.