Hospitality Branding
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12
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Published By Cornell University Press

9780801452031
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Global Brand Expansion

2012 ◽  
pp. 41-50
Author(s):  
Chekitan S. Dev
Keyword(s):  
Global Brand

Brand Positioning

2012 ◽  
pp. 93-101
Author(s):  
Chekitan S. Dev
Keyword(s):  
Brand Positioning

Brand Partnerships

2012 ◽  
pp. 143-164
Author(s):  
Chekitan S. Dev
Keyword(s):  
Brand Partnerships

Brand Franchising

2012 ◽  
pp. 134-142
Author(s):  
Chekitan S. Dev

Brand Equity

2012 ◽  
pp. 82-92
Author(s):  
Chekitan S. Dev
Keyword(s):  
Brand Equity
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