Marketing and Finance
Latest Publications

TOTAL DOCUMENTS

14

(FIVE YEARS 0)

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1

(FIVE YEARS 0)

Published By John Wiley & Sons, Inc.

9781118748664, 9781119953388

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Creating Strategies that Create Shareholder Value

Marketing and Finance ◽

10.1002/9781118748664.ch8 ◽

2015 ◽

pp. 181-210 ◽

Cited By ~ 8

Keyword(s):

Shareholder Value

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Assessing Share Risk

Marketing and Finance ◽

10.1002/9781118748664.ch5 ◽

2015 ◽

pp. 97-124

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References and Further Reading

Marketing and Finance ◽

10.1002/9781118748664.refs ◽

2015 ◽

pp. 243-244

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Assessing Market Risk

Marketing and Finance ◽

10.1002/9781118748664.ch4 ◽

2015 ◽

pp. 65-95

Keyword(s):

Market Risk

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Assessing Profit Risk

Marketing and Finance ◽

10.1002/9781118748664.ch6 ◽

2015 ◽

pp. 125-149

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A Process of Marketing Due Diligence

Marketing and Finance ◽

10.1002/9781118748664.ch2 ◽

2015 ◽

pp. 21-42

Keyword(s):

Due Diligence

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Afterword: What to do now

Marketing and Finance ◽

10.1002/9781118748664.after ◽

2015 ◽

pp. 241-242

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Front Matter

Marketing and Finance ◽

10.1002/9781118748664.fmatter ◽

2015 ◽

pp. i-xiv

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Index

Marketing and Finance ◽

10.1002/9781118748664.index ◽

2015 ◽

pp. 245-253

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Managing High-Risk Marketing Strategies

Marketing and Finance ◽

10.1002/9781118748664.ch9 ◽

2015 ◽

pp. 211-228

Keyword(s):

High Risk ◽

Marketing Strategies

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