Review of Marketing Research - Innovation and Strategy
Latest Publications

TOTAL DOCUMENTS

(FIVE YEARS 0)

H-INDEX

(FIVE YEARS 0)

Published By Emerald Publishing Limited

9781787548299, 9781787548282

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Business Performance Outcomes of Market Orientation Culture and Behaviors

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015012 ◽

2018 ◽

pp. 255-282 ◽

Cited By ~ 6

Author(s):

Neil A. Morgan ◽

Douglas W. Vorhies

Keyword(s):

Market Orientation ◽

Business Performance ◽

Performance Outcomes ◽

And Behaviors

Download Full-text

Prelims

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015001 ◽

2018 ◽

pp. i-xxi

Download Full-text

Index

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015014 ◽

2018 ◽

pp. 339-348

Download Full-text

Drivers of Performance of Privately Owned, Rapid-Growth Firms: A Reconceptualization of the Trust–Commitment Model of Relationship Marketing

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015013 ◽

2018 ◽

pp. 283-319 ◽

Cited By ~ 1

Author(s):

Peggy Cunningham

Keyword(s):

Relationship Marketing ◽

Rapid Growth ◽

Growth Firms ◽

Privately Owned

Download Full-text

Design, Emotions, and Willingness to Pay

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015010 ◽

2018 ◽

pp. 205-228

Author(s):

Ravindra Chitturi

Keyword(s):

Willingness To Pay

Download Full-text

Previous Volume Contents

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015015 ◽

2018 ◽

pp. 321-338

Keyword(s):

Previous Volume

Download Full-text

Customer Involvement in Innovation: A Review of Literature and Future Research Directions

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015005 ◽

2018 ◽

pp. 63-98 ◽

Cited By ~ 4

Author(s):

Anna Shaojie Cui ◽

Fang Wu

Keyword(s):

Future Research ◽

Review Of Literature ◽

Research Directions ◽

Customer Involvement ◽

Future Research Directions

Download Full-text

Strategic Decision Making in an Information-Rich Environment: A Synthesis and an Organizing Framework for Innovation Research

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015003 ◽

2018 ◽

pp. 3-30 ◽

Cited By ~ 1

Author(s):

Neeraj Bharadwaj

Keyword(s):

Decision Making ◽

Strategic Decision ◽

Strategic Decision Making ◽

Innovation Research

Download Full-text

Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015004 ◽

2018 ◽

pp. 31-62 ◽

Cited By ~ 1

Author(s):

Jelena Spanjol ◽

Yazhen Xiao ◽

Lisa Welzenbach

Keyword(s):

Conceptual Framework ◽

Research Directions

Download Full-text

Innovation, Innovation Strategy, and Strategic Innovation

Review of Marketing Research - Innovation and Strategy ◽

10.1108/s1548-643520180000015007 ◽

2018 ◽

pp. 143-166 ◽

Cited By ~ 1

Author(s):

Rajan Varadarajan

Keyword(s):

Innovation Strategy ◽

Strategic Innovation

Download Full-text

Review of Marketing Research - Innovation and StrategyLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald Publishing Limited

The Business Performance Outcomes of Market Orientation Culture and Behaviors

Prelims

Index

Drivers of Performance of Privately Owned, Rapid-Growth Firms: A Reconceptualization of the Trust–Commitment Model of Relationship Marketing

Design, Emotions, and Willingness to Pay

Previous Volume Contents

Customer Involvement in Innovation: A Review of Literature and Future Research Directions

Strategic Decision Making in an Information-Rich Environment: A Synthesis and an Organizing Framework for Innovation Research

Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions

Innovation, Innovation Strategy, and Strategic Innovation

Review of Marketing Research - Innovation and Strategy
Latest Publications