Going to the cinema was the single most important pastime in 1930s Britain. Cinemas boasted ‘some eighteen to nineteen million attendances every week’, with ‘nine hundred and three million cinema tickets . . . sold in 1934’. ‘From flea-pits to fairy-palaces’, cinemas were everywhere. The picture-palaces were styled as Grecian temples, Spanish villas, baroque mansions and art deco ocean liners. One patron described the Astoria in Finsbury Park as a Moorish paradise: ‘the air was faintly perfumed . . . overhead one could see what appeared to be a night sky with stars twinkling’. Going to the cinema, then, was not just about seeing films. In recent decades a number of studies have explored the multi-sensory nature of the movie-going experience, especially its tactile, olfactory and aural dimensions. Jeffrey Richards pioneered the empirical, case-based approach to writing the cultural history of interwar cinema-going in his monumental The Age of the Dream Palace (1984), which not only discussed the significance of the films themselves to the 1930s generation, but also drew on his own personal sensory memories of cinemas.