Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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9783319186955, 9783319186962

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The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Domestic and Foreign Markets

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_7 ◽

2015 ◽

pp. 16-22

Author(s):

Frank Huber ◽

Frederik Meyer ◽

Johannes Vogel ◽

Julia Zimmermann

Keyword(s):

Brand Equity ◽

Foreign Markets

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Model Based Marketing Teaching Framework using Web Technologies

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_21 ◽

2015 ◽

pp. 60-69

Author(s):

Mihai Calciu

Keyword(s):

Web Technologies ◽

Model Based

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From Eastern Dawn to Nothern Lights: A Comparative Analysis of CSR Implementation Practices across Europe

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_54 ◽

2015 ◽

pp. 132-133

Author(s):

François Maon ◽

Valérie Swaen

Keyword(s):

Comparative Analysis ◽

Implementation Practices

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Beyond Place Sharing, The Shopping Experience of Tourists and Natives: The Case of the Medina of Sousse

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_53 ◽

2015 ◽

pp. 131-132

Author(s):

Mohammed Slim Ben Mimoun ◽

Mélanie Ouvry ◽

Ingrid Poncin

Keyword(s):

Shopping Experience

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H. Stern: Becoming an International Luxury Brand

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_27 ◽

2015 ◽

pp. 75-75

Author(s):

José Coelho de Andrade Albino ◽

Alexandre de Pádua Carrieri ◽

Ana Luisa Castro Almeida ◽

Felipe Jurdi Guimarães ◽

Bruna Mota Machado Gomes ◽

...

Keyword(s):

Luxury Brand

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The Determinants of Consumer Multi-Media Kiosk (Mmk) Adoption Behavior in Taiwan: The Dyadic Perspectives

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_12 ◽

2015 ◽

pp. 35-35

Author(s):

Kuan-Yin Lee ◽

Shu-Tzu Huang ◽

Yin-Chiech Hsu

Keyword(s):

Multi Media

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Of Universal and Regional Cultural Values in Multicultural Markets: Implications for Marketers

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_1 ◽

2015 ◽

pp. 1-6

Author(s):

Devinder PalSingh Sidhu

Keyword(s):

Cultural Values

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Franchise Expansion into International Markets: The Role of Entrepreneurial Orientation and Knowledge Resources

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_49 ◽

2015 ◽

pp. 120-121

Author(s):

Gopalkrishnan R. Iyer ◽

Dhruv Grewal ◽

Rajshekar Javalgi ◽

Lori Radulovich

Keyword(s):

Entrepreneurial Orientation ◽

International Markets ◽

Knowledge Resources

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Development of a Short and Valid Scale to Assess Consumers’ Cognitive Justifications for Not Behaving Ethically: A Canada-China Study

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_5 ◽

2015 ◽

pp. 14-15

Author(s):

Jean-Mathieu Fallu ◽

Alain d’Astous

Keyword(s):

China Study

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Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-18696-2_9 ◽

2015 ◽

pp. 23-26

Author(s):

Eunyoung Sung ◽

Patricia Huddleston ◽

Sebastian Uhrich

Keyword(s):

Decision Making ◽

West Germany ◽

Decision Making Process ◽

Consumer Decision Making ◽

Consumer Decision ◽

Electronic Products ◽

East And West Germany ◽

East And West

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Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Domestic and Foreign Markets

Model Based Marketing Teaching Framework using Web Technologies

From Eastern Dawn to Nothern Lights: A Comparative Analysis of CSR Implementation Practices across Europe

Beyond Place Sharing, The Shopping Experience of Tourists and Natives: The Case of the Medina of Sousse

H. Stern: Becoming an International Luxury Brand

The Determinants of Consumer Multi-Media Kiosk (Mmk) Adoption Behavior in Taiwan: The Dyadic Perspectives

Of Universal and Regional Cultural Values in Multicultural Markets: Implications for Marketers

Franchise Expansion into International Markets: The Role of Entrepreneurial Orientation and Knowledge Resources

Development of a Short and Valid Scale to Assess Consumers’ Cognitive Justifications for Not Behaving Ethically: A Canada-China Study

Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

Cultural Perspectives in a Global Marketplace - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications