Statistics for Marketing and Consumer Research
Latest Publications

TOTAL DOCUMENTS

34

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By SAGE Publications, Ltd

9781412911221, 9780857024657

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Primary Data Collection

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n3 ◽

2012 ◽

pp. 46-76 ◽

Cited By ~ 1

Keyword(s):

Data Collection ◽

Primary Data

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Secondary Consumer Data

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n2 ◽

2012 ◽

pp. 27-45

Keyword(s):

Secondary Consumer ◽

Consumer Data

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Discriminant Analysis

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n11 ◽

2012 ◽

pp. 248-262

Keyword(s):

Discriminant Analysis

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Association, Log-Linear Analysis and Canonical Correlation Analysis

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n9 ◽

2012 ◽

pp. 196-217

Keyword(s):

Correlation Analysis ◽

Canonical Correlation Analysis ◽

Canonical Correlation ◽

Linear Analysis ◽

Log Linear

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Correlation and Regression

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n8 ◽

2012 ◽

pp. 172-195

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Hypothesis Testing

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n6 ◽

2012 ◽

pp. 130-149

Keyword(s):

Hypothesis Testing

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Sampling

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n5 ◽

2012 ◽

pp. 104-129

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Data Preparation and Descriptive Statistics

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n4 ◽

2012 ◽

pp. 77-102

Keyword(s):

Descriptive Statistics ◽

Data Preparation

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The End (and beyond)

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n17 ◽

2012 ◽

pp. 352-358

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Analysis of Variance

Statistics for Marketing and Consumer Research ◽

10.4135/9780857024657.n7 ◽

2012 ◽

pp. 150-170

Keyword(s):

Analysis Of Variance

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