Review of Marketing Research
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Published By Routledge

9781315088747

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Correspondence Analysis

Review of Marketing Research ◽

10.4324/9781315088747-7 ◽

2018 ◽

pp. 285-316

Author(s):

Naresh K. Malhotra

Keyword(s):

Correspondence Analysis

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The Eye of the Beholder

Review of Marketing Research ◽

10.4324/9781315088747-2 ◽

2018 ◽

pp. 35-100

Author(s):

Morris B. Holbrook

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A Reappraisal of the Role of Emotion in Consumer Behavior

Review of Marketing Research ◽

10.4324/9781315088747-1 ◽

2018 ◽

pp. 3-33

Author(s):

Allison R. Johnson

Keyword(s):

Consumer Behavior

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Consumers’ Evaluative Reference Scales and Social Judgment Theory

Review of Marketing Research ◽

10.4324/9781315088747-6 ◽

2018 ◽

pp. 245-284

Author(s):

Stephen L. Vargo

Keyword(s):

Social Judgment ◽

Social Judgment Theory

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Consumer Information Acquisition

Review of Marketing Research ◽

10.4324/9781315088747-3 ◽

2018 ◽

pp. 101-152

Author(s):

Lan Xia

Keyword(s):

Information Acquisition ◽

Consumer Information

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Toward an Integrated Model of Business Performance

Review of Marketing Research ◽

10.4324/9781315088747-5 ◽

2018 ◽

pp. 207-243

Author(s):

Sundar G. Bharadwaj

Keyword(s):

Business Performance ◽

Integrated Model

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The Resource-Advantage Theory of Competition

Review of Marketing Research ◽

10.4324/9781315088747-4 ◽

2018 ◽

pp. 153-205

Author(s):

Shelby D. Hunt

Keyword(s):

Resource Advantage Theory ◽

Resource Advantage

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