The Routledge Companion to Identity and Consumption
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9780203105337, 9781136253522, 9780415783064
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The Brand is “me”

2015 ◽  
Author(s):  
Jennifer Edson Escalas ◽  
James R. Bettman

Brand Relationships and Self

2015 ◽  
Author(s):  
Vanitha Swaminathan ◽  
Alokparna (Sonia) Basu Monga
Keyword(s):  
Brand Relationships

Media Image Effects on the Self

2015 ◽  
Author(s):  
Daniele Mathras ◽  
Katherine E. Loveland ◽  
Naomi Mandel
Keyword(s):  
The Self ◽  
Media Image
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