The Marketing Research Guide
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14

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Published By Routledge

9780203050453

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Sampling Methods and Sample Size

The Marketing Research Guide ◽

10.4324/9780203050453-13 ◽

2012 ◽

pp. 197-212

Keyword(s):

Sample Size ◽

Sampling Methods

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Mail Surveys

The Marketing Research Guide ◽

10.4324/9780203050453-18 ◽

2012 ◽

pp. 303-314

Keyword(s):

Mail Surveys

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Fielding the Data-Gathering Instrument

The Marketing Research Guide ◽

10.4324/9780203050453-12 ◽

2012 ◽

pp. 171-196

Keyword(s):

Data Gathering

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Measurement

The Marketing Research Guide ◽

10.4324/9780203050453-9 ◽

2012 ◽

pp. 89-104

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Designing the Data-Gathering Instrument

The Marketing Research Guide ◽

10.4324/9780203050453-11 ◽

2012 ◽

pp. 149-170

Keyword(s):

Data Gathering

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Introduction to Marketing Research

The Marketing Research Guide ◽

10.4324/9780203050453-6 ◽

2012 ◽

pp. 17-40

Keyword(s):

Marketing Research

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Industrial and International Market Research

The Marketing Research Guide ◽

10.4324/9780203050453-17 ◽

2012 ◽

pp. 279-302

Keyword(s):

Market Research ◽

International Market

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Research Designs for Management Decisions

The Marketing Research Guide ◽

10.4324/9780203050453-7 ◽

2012 ◽

pp. 41-64

Keyword(s):

Management Decisions ◽

Research Designs

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Advanced Data Analysis

The Marketing Research Guide ◽

10.4324/9780203050453-15 ◽

2012 ◽

pp. 241-264

Keyword(s):

Data Analysis

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Introduction to Data Collection

The Marketing Research Guide ◽

10.4324/9780203050453-10 ◽

2012 ◽

pp. 105-148

Keyword(s):

Data Collection

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