Football Brands
Latest Publications

TOTAL DOCUMENTS

7

(FIVE YEARS 0)

H-INDEX

0

(FIVE YEARS 0)

Published By Palgrave Macmillan UK

9781349312856, 9780230281363

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Understanding the football “brandscape”

Football Brands ◽

10.1057/9780230281363_4 ◽

2010 ◽

pp. 79-117

Author(s):

Sue Bridgewater

Download Full-text

Football brand experiences

Football Brands ◽

10.1057/9780230281363_5 ◽

2010 ◽

pp. 118-129

Author(s):

Sue Bridgewater

Download Full-text

What is a football brand?

Football Brands ◽

10.1057/9780230281363_2 ◽

2010 ◽

pp. 11-45

Author(s):

Sue Bridgewater

Download Full-text

Managing football brands through different stages of the lifecycle

Football Brands ◽

10.1057/9780230281363_7 ◽

2010 ◽

pp. 163-173

Author(s):

Sue Bridgewater

Download Full-text

Globalization of football brands

Football Brands ◽

10.1057/9780230281363_6 ◽

2010 ◽

pp. 130-162

Author(s):

Sue Bridgewater

Download Full-text

Introduction: Why view football clubs and organizations as brands?

Football Brands ◽

10.1057/9780230281363_1 ◽

2010 ◽

pp. 1-10

Author(s):

Sue Bridgewater

Keyword(s):

Football Clubs ◽

Clubs And Organizations

Download Full-text

Brand relationships in football

Football Brands ◽

10.1057/9780230281363_3 ◽

2010 ◽

pp. 46-78

Author(s):

Sue Bridgewater

Keyword(s):

Brand Relationships

Download Full-text