Beyond Multi-channel Marketing
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Published By Emerald Publishing Limited

9781838676865, 9781838676858
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Against the Odds: Consequences of Social Media in B2B and B2C

2020 ◽  
pp. 163-189
Author(s):  
Pantea Foroudi ◽  
Reza Marvi ◽  
Mohammad M. Foroudi ◽  
Sayabek Ziyadin ◽  
Solongo Munkhbat
Keyword(s):  
Social Media

Introduction

2020 ◽  
pp. 3-12
Author(s):  
Maria Palazzo ◽  
Pantea Foroudi ◽  
Alfonso Siano

Toward a Conclusion

2020 ◽  
pp. 225-242
Author(s):  
Maria Palazzo ◽  
Pantea Foroudi ◽  
Alfonso Siano

Integrated Marketing Communication in B2B2C Area

2020 ◽  
pp. 79-120
Author(s):  
Alireza Nankali ◽  
Maria Palazzo ◽  
Mohammad Jalali ◽  
Pantea Foroudi ◽  
Nader Seyyed Amiri ◽  
...  
Keyword(s):  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication
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