Long-Term Impact of Marketing
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Published By WORLD SCIENTIFIC

9789813229792, 9789813229808
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The Category-Demand Effects of Price Promotions

2018 ◽  
pp. 187-233
Author(s):  
Vincent R. Nijs ◽  
Marnik G. Dekimpe ◽  
Jan-Benedict E.M. Steenkamps ◽  
Dominique M. Hanssens
Keyword(s):  
Price Promotions ◽  
Demand Effects

scholarly journals The Persistence of Marketing Effects on Sales

2018 ◽  
pp. 107-142
Author(s):  
Marnik G. Dekimpe ◽  
Dominique M. Hanssens

Performance Regimes and Marketing Policy Shifts

2018 ◽  
pp. 373-426
Author(s):  
Koen Pauwels ◽  
Dominique M. Hanssens
Keyword(s):  
Marketing Policy ◽  
Policy Shifts

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

2018 ◽  
pp. 287-324 ◽  
Author(s):  
Koen Pauwels ◽  
Jorge Silva-Risso ◽  
Shuba Srinivasan ◽  
Dominique M. Hanssens
Keyword(s):  
Automobile Industry ◽  
Firm Value ◽  
New Products ◽  
Sales Promotions

Modeling Asymmetric Competition

2018 ◽  
pp. 41-74
Author(s):  
Gregory S. Carpenter ◽  
Lee G. Cooper ◽  
Dominique M. Hanssens ◽  
David F. Midgley
Keyword(s):  
Asymmetric Competition

Performance Growth and Opportunistic Marketing Spending

2018 ◽  
pp. 601-633
Author(s):  
Dominique M. Hanssens ◽  
Fang Wang ◽  
Xiao-Ping Zhang
Keyword(s):  
Marketing Spending

FRONT MATTER

2018 ◽  
pp. i-xxii
Author(s):  
Dominique M. Hanssens

Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime

2018 ◽  
pp. 75-105 ◽  
Author(s):  
Keiko Powers ◽  
Dominique M. Hanssens ◽  
Yih-Ing Hser ◽  
M. Douglas Anglin
Keyword(s):  
Public Policy ◽  
Property Crime ◽  
Long Term Effects
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