Marketing Technology as a Service
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TOTAL DOCUMENTS

15

(FIVE YEARS 0)

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0

(FIVE YEARS 0)

Published By John Wiley & Sons, Inc.

9780470662410, 9780470748404

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Communicating with Service Markets

Marketing Technology as a Service ◽

10.1002/9780470662410.ch9 ◽

2015 ◽

pp. 195-222

Keyword(s):

Service Markets

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Marketing and Selling Services to Major Customers

Marketing Technology as a Service ◽

10.1002/9780470662410.ch8 ◽

2015 ◽

pp. 171-194

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Selling Services

Marketing Technology as a Service ◽

10.1002/9780470662410.ch7 ◽

2015 ◽

pp. 147-170

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Creating and Positioning a Service Brand

Marketing Technology as a Service ◽

10.1002/9780470662410.ch5 ◽

2015 ◽

pp. 89-113

Keyword(s):

Service Brand

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Internal Perspectives and their Strategic Impact

Marketing Technology as a Service ◽

10.1002/9780470662410.ch4 ◽

2015 ◽

pp. 67-88

Keyword(s):

Strategic Impact

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Gaining Strategic Insight into Service Markets

Marketing Technology as a Service ◽

10.1002/9780470662410.ch3 ◽

2015 ◽

pp. 47-65

Keyword(s):

Insight Into ◽

Service Markets

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Technology Companies, Services and Networks

Marketing Technology as a Service ◽

10.1002/9780470662410.ch1 ◽

2015 ◽

pp. 1-21

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Index

Marketing Technology as a Service ◽

10.1002/9780470662410.index ◽

2015 ◽

pp. 311-322

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Innovation and New Service Design

Marketing Technology as a Service ◽

10.1002/9780470662410.ch6 ◽

2015 ◽

pp. 115-146

Keyword(s):

Service Design

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Marketing Services

Marketing Technology as a Service ◽

10.1002/9780470662410.ch2 ◽

2015 ◽

pp. 23-46

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