Consuming Extreme Sports
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Published By Springer International Publishing

9783030401269, 9783030401276

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Thrill Me! Advertising Effectiveness in Extreme Versus Traditional Sports

Consuming Extreme Sports ◽

10.1007/978-3-030-40127-6_3 ◽

2020 ◽

pp. 63-88

Author(s):

Francesco Raggiotto

Keyword(s):

Advertising Effectiveness ◽

Traditional Sports

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Conclusions

Consuming Extreme Sports ◽

10.1007/978-3-030-40127-6_5 ◽

2020 ◽

pp. 113-123

Author(s):

Francesco Raggiotto

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The Heat Is (Always) On? Intentions to Revisit Extreme Personalities and Extreme Sporting Events

Consuming Extreme Sports ◽

10.1007/978-3-030-40127-6_4 ◽

2020 ◽

pp. 89-112

Author(s):

Francesco Raggiotto

Keyword(s):

Sporting Events

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Live (and Spend?) to Tell: An Investigation of Drivers of Consumer Upgrading in Extreme Sports

Consuming Extreme Sports ◽

10.1007/978-3-030-40127-6_2 ◽

2020 ◽

pp. 33-61

Author(s):

Francesco Raggiotto

Keyword(s):

Extreme Sports

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The Extreme Sports Phenomenon

Consuming Extreme Sports ◽

10.1007/978-3-030-40127-6_1 ◽

2020 ◽

pp. 1-31

Author(s):

Francesco Raggiotto

Keyword(s):

Extreme Sports

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