Marketing Analytics
Latest Publications

TOTAL DOCUMENTS

25

(FIVE YEARS 0)

H-INDEX

1

(FIVE YEARS 0)

Published By WORLD SCIENTIFIC

9789814641364, 9789814641371

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Appendices

Marketing Analytics ◽

10.1142/9789814641371_0023 ◽

2015 ◽

pp. 647-674

Download Full-text

Retail Tracking

Marketing Analytics ◽

10.1142/9789814641371_0019 ◽

2015 ◽

pp. 535-559

Download Full-text

Product Validation

Marketing Analytics ◽

10.1142/9789814641371_0011 ◽

2015 ◽

pp. 321-367

Download Full-text

Quantitative Research

Marketing Analytics ◽

10.1142/9789814641371_0005 ◽

2015 ◽

pp. 125-145

Keyword(s):

Quantitative Research

Download Full-text

Qualitative Research

Marketing Analytics ◽

10.1142/9789814641371_0004 ◽

2015 ◽

pp. 85-123

Keyword(s):

Qualitative Research

Download Full-text

BACK MATTER

Marketing Analytics ◽

10.1142/9789814641371_bmatter ◽

2015 ◽

pp. 675-695

Download Full-text

Market Mix Modelling

Marketing Analytics ◽

10.1142/9789814641371_0018 ◽

2015 ◽

pp. 495-531 ◽

Cited By ~ 1

Download Full-text

Product Design

Marketing Analytics ◽

10.1142/9789814641371_0010 ◽

2015 ◽

pp. 295-319

Keyword(s):

Product Design

Download Full-text

Consumer Analytics and Big Data

Marketing Analytics ◽

10.1142/9789814641371_0008 ◽

2015 ◽

pp. 209-264

Keyword(s):

Big Data

Download Full-text

Consumer Panels

Marketing Analytics ◽

10.1142/9789814641371_0007 ◽

2015 ◽

pp. 181-207

Download Full-text