Corporate Brand Management
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Published By Springer Fachmedien Wiesbaden

9783834934468, 9783834938626
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Fallstudie: ABB – Eine Marke in Bewegung gebracht

2014 ◽  
pp. 549-562
Author(s):  
Wibke Heidig ◽  
Maria Jobin ◽  
Antje Budzanowski ◽  
Torsten Tomczak

Markenpotential durch die Gestaltung der Markenarchitektur ausschöpfen

2014 ◽  
pp. 161-178
Author(s):  
Franz-Rudolf Esch ◽  
Sabrina Eichenauer ◽  
Christian Knörle

Mit Employer Branding die Arbeitgeberattraktivität steigern

2014 ◽  
pp. 289-312 ◽  
Author(s):  
Franz-Rudolf Esch ◽  
Sabrina Eichenauer
Keyword(s):  
Employer Branding

Bedeutung des Corporate Brand Management erkennen und Denkschulen verstehen

2014 ◽  
pp. 3-26 ◽  
Author(s):  
Joachim Kernstock ◽  
Franz-Rudolf Esch ◽  
Torsten Tomczak ◽  
Jörn Redler ◽  
Tobias Langner
Keyword(s):  
Brand Management ◽  
Corporate Brand ◽  
Corporate Brand Management

Das Branding der Corporate Brand gestalten

2014 ◽  
pp. 107-127 ◽  
Author(s):  
Tobias Langner ◽  
Franz-Rudolf Esch
Keyword(s):  
Corporate Brand
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