The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
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Published By Gabler Verlag

9783834932402, 9783834970787

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Introduction

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior ◽

10.1007/978-3-8349-7078-7_1 ◽

2012 ◽

pp. 1-6

Author(s):

Denise Steckstor

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Hypotheses Testing

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior ◽

10.1007/978-3-8349-7078-7_4 ◽

2012 ◽

pp. 74-141

Author(s):

Denise Steckstor

Keyword(s):

Hypotheses Testing

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Discussion of Results and Conclusions

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior ◽

10.1007/978-3-8349-7078-7_5 ◽

2012 ◽

pp. 142-151

Author(s):

Denise Steckstor

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Conceptual Basis and Literature Review

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior ◽

10.1007/978-3-8349-7078-7_2 ◽

2012 ◽

pp. 7-38

Author(s):

Denise Steckstor

Keyword(s):

Literature Review ◽

Conceptual Basis

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Theoretical Foundation and Model Development: The Relationship of CM Determinants, Customer Attitudes and Buying Behavior

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior ◽

10.1007/978-3-8349-7078-7_3 ◽

2012 ◽

pp. 39-73 ◽

Cited By ~ 2

Author(s):

Denise Steckstor

Keyword(s):

Theoretical Foundation ◽

Model Development ◽

Buying Behavior ◽

Customer Attitudes ◽

Relationship Of ◽

The Relationship

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The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying BehaviorLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Gabler Verlag

Introduction

Hypotheses Testing

Discussion of Results and Conclusions

Conceptual Basis and Literature Review

Theoretical Foundation and Model Development: The Relationship of CM Determinants, Customer Attitudes and Buying Behavior

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
Latest Publications