The Art and Science of Marketing
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Published By Oxford University Press

9780199269617

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Market Segmentation and Targeting

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0006 ◽

2004 ◽

pp. 169-204

Author(s):

Grahame R. Dowling

Keyword(s):

Market Segmentation

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The Nature of Marketing Management

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0001 ◽

2004 ◽

pp. 1-25

Keyword(s):

Marketing Management

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Retaining Customers: Customer Relationship Management

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0011 ◽

2004 ◽

pp. 339-363

Author(s):

Grahame R. Dowling

Keyword(s):

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship

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Capturing Customer Value: Pricing and Selling

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0009 ◽

2004 ◽

pp. 279-308

Author(s):

Grahame R. Dowling

Keyword(s):

Customer Value ◽

Value Pricing

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Positioning and Branding

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0007 ◽

2004 ◽

pp. 207-238

Author(s):

Grahame R. Dowling

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Analysing Buyer Behaviour

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0004 ◽

2004 ◽

pp. 95-128

Author(s):

Grahame R. Dowling

Keyword(s):

Buyer Behaviour

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Planning and Control

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0012 ◽

2004 ◽

pp. 369-394

Author(s):

Grahame R. Dowling

Keyword(s):

Planning And Control ◽

And Control

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Attaining Customers: Creating, Communicating, and Delivering Customer Value

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0008 ◽

2004 ◽

pp. 243-277

Author(s):

Grahame R. Dowling

Keyword(s):

Customer Value

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Market Opportunities: Finding and Filling Them

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0005 ◽

2004 ◽

pp. 131-164

Author(s):

Grahame R. Dowling

Keyword(s):

Market Opportunities

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Epilogue

The Art and Science of Marketing ◽

10.1093/acprof:oso/9780199269617.003.0014 ◽

2004 ◽

pp. 429-430

Author(s):

Grahame R. Dowling

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