The Marketing of Children’s Toys
Latest Publications

TOTAL DOCUMENTS

14

(FIVE YEARS 14)

H-INDEX

0

(FIVE YEARS 0)

Published By Springer International Publishing

9783030628802, 9783030628819

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Playing with Fire: Marketing Youth Toy and Working Firearms as Social Problem and Social Panacea

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_2 ◽

2021 ◽

pp. 21-46

Author(s):

Jody Lyneé Madeira

Keyword(s):

Social Problem

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Playing with Minimalism: How Parents Are Sold on High-End Toys and Childhood Simplicity

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_4 ◽

2021 ◽

pp. 65-84

Author(s):

Spring-Serenity Duvall

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“Smart Is the New Cool”: Project MC2 and the Marketing of STEM Lifestyles to Tween Girl

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_10 ◽

2021 ◽

pp. 185-202

Author(s):

Avi Santo

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Reclaiming the Living Room: The Play Value of Grotesque Toys

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_3 ◽

2021 ◽

pp. 47-64

Author(s):

Tyler Brunette

Keyword(s):

Living Room

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Hacking Girl Power: GoldieBlox Play Sets and Material Rhetoric

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_11 ◽

2021 ◽

pp. 203-221

Author(s):

Margeaux B. Lippman

Keyword(s):

Material Rhetoric ◽

Girl Power

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Imported Toys in Indonesia: Parental Consumer Literacy, Purchasing Decisions, and Globalization

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_5 ◽

2021 ◽

pp. 85-103

Author(s):

Rani Chandra Oktaviani ◽

Fadlin Nur Ichwan

Keyword(s):

Purchasing Decisions

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Critiquing Children’s Consumer Culture: An Introduction to The Marketing of Children’s Toys

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_1 ◽

2021 ◽

pp. 1-19

Author(s):

Rebecca C. Hains ◽

Nancy A. Jennings

Keyword(s):

Consumer Culture

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Toys That Train the Tots: Fisher-Price’s Smart Toys in the Digital Age

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_7 ◽

2021 ◽

pp. 125-142

Author(s):

Nancy A. Jennings ◽

Judi Puritz Cook

Keyword(s):

Digital Age

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Unwrapping Toy TV: Ryan’s World and the Toy Review Genre’s Impact on Children’s Culture

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_6 ◽

2021 ◽

pp. 105-124

Author(s):

Kyra Hunting

Keyword(s):

Children's Culture

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The Politics of Barbie’s Curvy New Body: Marketing Mattel’s Fashionistas Line

The Marketing of Children’s Toys ◽

10.1007/978-3-030-62881-9_14 ◽

2021 ◽

pp. 265-283

Author(s):

Rebecca C. Hains

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