Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing
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Published By Emerald Group Publishing Limited

9781848556706, 9781848556713

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Chapter 7 Brand image, corporate reputation, and customer value

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015011 ◽

2009 ◽

pp. 263-387 ◽

Cited By ~ 2

Author(s):

Anca E. Cretu ◽

Roderick J. Brodie

Keyword(s):

Corporate Reputation ◽

Customer Value ◽

Brand Image

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Copyright page

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015018 ◽

2009 ◽

pp. iv

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Advances in business marketing and purchasing

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015016 ◽

2009 ◽

pp. ii

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Business-to-business brand management: Theory, research and executive case study exercises

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015017 ◽

2009 ◽

pp. iii ◽

Cited By ~ 1

Keyword(s):

Brand Management ◽

Management Theory ◽

Theory Research ◽

Business To Business

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Chapter 6 Brand meaning and impact in subcontractor contexts

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015010 ◽

2009 ◽

pp. 223-261

Author(s):

Anna Blombäck

Keyword(s):

Brand Meaning

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Chapter 3 Manufacturer brand benefits: mixed methods scaling

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015007 ◽

2009 ◽

pp. 33-114 ◽

Cited By ~ 1

Author(s):

Mark S. Glynn

Keyword(s):

Mixed Methods ◽

Manufacturer Brand

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Chapter 2 Building a strong business-to-business brand

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015006 ◽

2009 ◽

pp. 11-31 ◽

Cited By ~ 3

Author(s):

Kevin Lane Keller

Keyword(s):

Business To Business

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Chapter 8 Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015012 ◽

2009 ◽

pp. 389-428 ◽

Cited By ~ 6

Author(s):

Sylvia von Wallpach ◽

Arch G. Woodside

Keyword(s):

Experiential Learning ◽

Internal Branding

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Subject index

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015014 ◽

2009 ◽

pp. 487-489

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Editorial review board

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing ◽

10.1108/s1069-0964(2009)0000015003 ◽

2009 ◽

pp. ix

Keyword(s):

Editorial Review

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Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and PurchasingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Emerald Group Publishing Limited

Chapter 7 Brand image, corporate reputation, and customer value

Copyright page

Advances in business marketing and purchasing

Business-to-business brand management: Theory, research and executive case study exercises

Chapter 6 Brand meaning and impact in subcontractor contexts

Chapter 3 Manufacturer brand benefits: mixed methods scaling

Chapter 2 Building a strong business-to-business brand

Chapter 8 Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company

Subject index

Editorial review board

Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises - Advances in Business Marketing and Purchasing
Latest Publications