Effective Strategy Implementation
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3

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Published By Gabler

9783834927682, 9783834965950

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

How Innovative Marketing Strategies Translate into Firm Performance: The Key Role of Firms' Strategy Implementation Capabilities

Effective Strategy Implementation ◽

10.1007/978-3-8349-6595-0_3 ◽

2011 ◽

pp. 91-131

Author(s):

Adele J. Huber

Keyword(s):

Firm Performance ◽

Strategy Implementation ◽

Marketing Strategies

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Effective Brand Strategy Implementation: Review of Literature and Avenues for Future Research

Effective Strategy Implementation ◽

10.1007/978-3-8349-6595-0_1 ◽

2011 ◽

pp. 9-42 ◽

Cited By ~ 1

Author(s):

Adele J. Huber

Keyword(s):

Strategy Implementation ◽

Future Research ◽

Brand Strategy ◽

Review Of Literature

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The Strategy Implementation Capability (SIC) Scale: A Learning-Based Measure of How To Make Strategy Implementation Effective

Effective Strategy Implementation ◽

10.1007/978-3-8349-6595-0_2 ◽

2011 ◽

pp. 43-90

Author(s):

Adele J. Huber

Keyword(s):

Strategy Implementation

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