Strategies and Communications for Innovations
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Published By Springer Berlin Heidelberg

9783642172229, 9783642172236

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Role of Word of Mouth in the Diffusion of Innovation

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_9 ◽

2011 ◽

pp. 117-131 ◽

Cited By ~ 7

Author(s):

Tim Mazzarol

Keyword(s):

Diffusion Of Innovation ◽

Word Of Mouth

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A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_15 ◽

2011 ◽

pp. 209-228

Author(s):

Bill Donaldson ◽

Thomas O’Toole ◽

Mary Holden

Keyword(s):

Communication Strategy ◽

Relational Communication ◽

Business Markets ◽

Collaborative Innovation ◽

Business To Business

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Achieving Market Leadership for Innovation Through Communication

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_17 ◽

2011 ◽

pp. 243-256 ◽

Cited By ~ 2

Author(s):

Eric Viardot

Keyword(s):

Market Leadership

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Research and Development, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_14 ◽

2011 ◽

pp. 193-208 ◽

Cited By ~ 1

Author(s):

Alexander Brem ◽

Mostafa Hashem Sherif ◽

Liora Katzenstein ◽

Kai-Ingo Voigt ◽

Dominique Marcel Lammer

Keyword(s):

Research And Development ◽

Technological Innovations ◽

External Stakeholders

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Social Innovation and Interactive Value Creation as Strategic Demand for Management

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_6 ◽

2011 ◽

pp. 73-93

Author(s):

Ralf Kopp

Keyword(s):

Value Creation ◽

Social Innovation

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User-Centered Radical Innovation at Deutsche Telekom Laboratories

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_24 ◽

2011 ◽

pp. 363-377 ◽

Cited By ~ 1

Author(s):

Fee Steinhoff ◽

Henning Breuer

Keyword(s):

Radical Innovation ◽

User Centered

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An Integrated Approach to Communications in the Open Innovation Process

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_10 ◽

2011 ◽

pp. 133-152

Author(s):

Manfred Bruhn ◽

Grit Mareike Ahlers

Keyword(s):

Open Innovation ◽

Innovation Process ◽

Integrated Approach

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Developing a Technology Intelligence Strategy to Access Knowledge of Innovation Clusters

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_5 ◽

2011 ◽

pp. 51-71 ◽

Cited By ~ 3

Author(s):

Rani J. Dang ◽

Letizia Mortara ◽

Ruth Thomson ◽

Tim Minshall

Keyword(s):

Technology Intelligence ◽

Innovation Clusters

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Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability: How to Decode Its Contribution Comprehensively

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_4 ◽

2011 ◽

pp. 37-50

Author(s):

Michael Hülsmann ◽

Meike Tilebein ◽

Philip Cordes ◽

Vera Stolarski

Keyword(s):

Top Management Teams ◽

Management Teams ◽

Top Management ◽

Cognitive Diversity ◽

Innovation Capability

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The Linkage Between Strategy and Communication for Innovation

Strategies and Communications for Innovations ◽

10.1007/978-3-642-17223-6_13 ◽

2011 ◽

pp. 185-192 ◽

Cited By ~ 1

Author(s):

Nicole Pfeffermann ◽

Michael Hülsmann

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Strategies and Communications for InnovationsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer Berlin Heidelberg

The Role of Word of Mouth in the Diffusion of Innovation

A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

Achieving Market Leadership for Innovation Through Communication

Research and Development, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations

Social Innovation and Interactive Value Creation as Strategic Demand for Management

User-Centered Radical Innovation at Deutsche Telekom Laboratories

An Integrated Approach to Communications in the Open Innovation Process

Developing a Technology Intelligence Strategy to Access Knowledge of Innovation Clusters

Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability: How to Decode Its Contribution Comprehensively

The Linkage Between Strategy and Communication for Innovation

Strategies and Communications for Innovations
Latest Publications